Target Is Selling Durable Tailgating Coolers for Just $5, and Fans are Running to Get Theirs Fast

There's no better feeling than walking into your favorite store and finding something cool for a great price. While there are plenty of retailers that offer amazing deals on items you want and those you didn't know you needed, not many can compare to that of Target . Known to offer incredible deals year-round, it's hard to walk out of the store without at least one thing in your hand.

While Target rolls out deep discounts across a wide range of products—from home essentials to holiday décor—this year, the store is making tailgating season much easier. And they're serving up touchdown after touchdown fo truly unbeatable prices.

Related: Target Is Selling Fun New Helmet-Shaped Snack Bowls for $5—But They Won't Be On Shelves for Long

A go-to item that shoppers are flocking to find this season is Target's Game Day Cooler Bag . Priced at a mere $5, the festive baby blue cooler holds up to 15 cans, so your party can roll throughout the day. This soft-sided cooler is perfect for keeping your drinks cool whether you're hosting a backyard party, tailgating or heading to a sports event. Its compact, lightweight design makes it easy to carry, while the durable construction ensures it will hold up well over time. The cooler bag is also insulated with an aluminum liner to keep drinks cold for hours, ensuring your refreshments stay chilled no matter where the day takes you.

With its functional design and affordable price, the Game Day Cooler Bag has become a favorite among shoppers looking for a reliable cooler without the bulk of traditional hard-sided options. But just like many of the finds at Target's Bullseye's Playground, you'll want to get to the store soon to get this one before it sells out. After all, who doesn't love a good tailgate?

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