WWE Trademarks Old Bryan Danielson Catch Phrase

While it was Daniel Bryan who made it famous, WWE trademarks an old Bryan Danielson catch phrase.

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The headline seems simple enough, but this story is anything but. Over a decade ago, WWE fans were familiar with the Yes chants. Then known as Daniel Bryan , the American Dragon would skip down the ramp, pointing to the sky with the crowds chanting Yes! Yes! Yes! It was a movement (literally), and it got Danielson very over in WWE. But, all good things come to an end, and Danielson went to AEW several years back. And, oh yes, any WWE legal ownership of that catch phrase? Apparently someone let it lapse.

As Danielson tells the story , his business manager made him aware that the trademark was available. Also, it wouldn’t apparently cost him too much to file and get a claim on something he made famous (even if he did say he wouldn’t do it in AEW, which is happening anyways). It made sense, right? Of course. But then, WWE sent the former Superstar a bit of a cease and desist letter, indicating that the trademarks Bryan Danielson filed would amount to infringement (even though it was not at that point protected). So, Bryan Danielson abandoned his pursuit.

Legal wrestling going on

And as soon as the claim was expired, like, literally the next day? WWE legal, on October 1st 2024, filed for the copyright to “Yes! Yes! Yes!”. Now, there are a few thoughts here. On one hand, the company was proud about the new policy allowing departing wrestlers to keep things on their way out-names, mostly, but why not a catch phrase? This clearly does not apply to this case, for whatever reason. And, as some fans theorized on Twitter? This is a bit of tit for tat between AEW and WWE. We know WWE and the Lucha Bros are destined for one another, but Tony Khan decided (as is his right) to tack injury time onto their contracts. They will still probably jump ship, but they have to wait a while longer.

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So, did WWE trademark this because it wanted it? Or was it perhaps a bit out of spite, retaliation for the Lucha snafu? Personally, not that anyone asked me, I think the filing from either side makes sense. It was used by Danielson. But it was made famous by Danielson-as Daniel Bryan-in WWE. Both sides could make an argument, so perhaps just let it go away? In any case, whoever you support here, it’s another in a line of testy happenings between Danielson and his family after departing WWE.

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