Mass Market Retailers

Video Forum: Mike Wier, CVS Health

By Jeffrey Woldt,

3 days ago

https://img.particlenews.com/image.php?url=3xe95N_0vyVP1FS00

In this week’s Video Forum, Mike Wier, vice president of store brands at CVS Health, talks about the ongoing rollout of the Well Market consumables brand. He describes the development of the line, how it aligns with the retailer’s positioning as a health care provider, and lessons learned that can be applied to other aspects of CVS’ store brand business.

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