What is ‘I Like My Cheese Drippy Bruh’ Meme? Explained

Social media is always buzzing with new trends, and the latest one is the I like my cheese drippy, bruh meme. It has taken over platforms like Instagram, Facebook, and TikTok, leaving users curious about its origin. So, what exactly is this meme, and how are popular influencers like Logan Paul, MrBeast, and KSI involved?

Here’s everything you need to learn about this unique meme.

‘I like my cheese drippy, bruh’ meme explained

In mid-September 2024, as part of the Lunchly product launch, influencers KSI, Logan Paul, and MrBeast released a promotional video. In it, they compare their product, Lunchly, to its competitor, Lunchables. Lunchly, aimed at kids, offers healthier alternatives to Lunchables, with options like crackers, meat and cheese, DIY pizza, and nachos.

The meme was born during this ad. Logan Paul compared the cheese dip from Lunchly nachos to the Lunchables version. After dipping a nacho into each cheese, he said, “I like my cheese drippy, bruh.” He used the phrase to compare the consistency of the Lunchly cheese.

The video was shared across social media platforms, as well as YouTube, where it started gaining attention. By late September, the clip became a meme sensation, with users editing the video to create humorous variations.

Some even used AI to replace Logan Paul with other characters. The first viral edit was posted by TikToker @babysabuk on September 28, 2024, repeating Paul’s line multiple times in a sped-up version, followed by the infamous “get out” meme sound effect. This video alone garnered over 14 million views within two weeks (via Know Your Meme).

As the “I like my cheese drippy, bruh” meme continued to spread, it quickly became a favorite among social media users, who either shared their versions or reposted popular edits. The meme’s catchy phrase, combined with its simplicity, made it a hit, ensuring its spot in the world of viral internet content.

Harshika Bhatia

Harshika Bhatia is an aficionado of suspense and thriller genres, craving the exhilarating rush that keeps her perched at the edge of her seat. A genuine bookworm, she is captivated by novels such as The Silent Patient and Verity. During her leisure hours, she indulges in binge-watching TV shows like The Mentalist and The Blacklist.