The best under $100 deals of October Prime Day

Save big on air fryers, Apple devices and Bluetooth speakers

Prime Big Deal Days is a great time to save money, but it doesn't mean everything in the sale is affordable. If you're searching for some reasonably priced goods, you’ll want to check out the best October Prime Day deals under $100. These deals span everything from kitchen gadgets to Apple devices to Bluetooth speakers.

We're passionate about products at BestReviews and want to help you find your dream deals — and we've found some awesome ones. For instance, we love the convenience and incredible crisping powers of the Ninja AF101 Air Fryer , and we're stoked to find the Echo Dot (5th Gen) , a favorite of the BestReviews Testing Lab, for such a low price.

Shop these top deals now: Cosori Air Fryer Pro , Conair Infinitipro FloMotion Pro Hair Dryer and Keurig K-Mini Single Serve Coffee Maker .

Last updated on Oct 9, 2024, at 9:30 a.m. PT.

Jump to all the deals on Amazon here :

• Beauty Deals
• Electronics Deals
• Gifts Under $100

Top trending deals under $100

Apple AirTag Four-Pack 19 % OFF

If you're always losing your keys or forgetting where you left your backpack, Apple AirTags are a must-have. We tested them and loved how easy it was to keep track of our belongings using Apple’s Find My app. With four in a pack, you get even more for your money.

Blink Outdoor 4 60% OFF

The Blink Outdoor 4 lets you see who's at your door and communicate with them with two-way audio. It's a wire-free camera with a two-year battery life, and enhanced motion detection sends alerts directly to your phone.

*Echo Spot with TP-Link Tapo Smart Color Bulb 57% OFF

This understated smart speaker is a multifunctional gadget, serving as an alarm clock as well as an audio streaming device and a smart speaker that can control connected gadgets. Included in this bundle is a TP-Link smart bulb that can display up to 16 million colors at 800-lumens. Pairing these two means you can turn off the light without lifting your head from the pillow.

*AncestryDNA Genetic Test Kit: Personalized Genetic Results 61% OFF

The popular DNA test kit is available at a steep discount, giving you affordable access to a detailed analysis of your geneaology and ethnicities. The streamlined app offers a bevy of information and includes links to other users you may be related to, which may lead to new family connections.

*LEVOIT Cordless Vacuum Cleaner 25% OFF

The tangle-fighting design of this 180-watt stick vacuum works reliably, and its swivel head lets you navigate around furniture and corners. With a 50-minute runtime and versatile attachments and modes, this compact stick vacuum is a good fit for small living spaces.

*Beckham Hotel Collection Bed Pillows 25% OFF

This polyester-filled set of 2 pillows is designed to spring back to its shape no matter your sleeping position. The 250-thread-count cotton cover is breathable and cool, and they maintain their fluff after extensive use.

*PHILIPS Sonicare ProtectiveClean 6500 Rechargeable Electric Power Toothbrush 44% OFF

With both a charging stand and a charging travel case, this electric toothbrush is always ready. The high build quality paired with the extra brush head makes this a worthwhile bundle, especially at this discounted price.

*INSIGNIA Smart 4K UHD - Fire TV 30% OFF

One of the more affordable 4K TVs you can buy, this Insignia model works well for your guest bedroom or as an extra PC monitor. The speakers are rich and loud, and the Fire TV interface is intuitive and grants access to the majority of popular streaming apps.

Crest 3D Whitestrips 35% OFF

Smoking, wine and coffee can cause yellow or discolored teeth, but these whitening strips can make them up to 22 levels whiter. They're the number-one dentist-recommended brand and are both enamel-safe and effective.

*Apple AirPods (3rd Generation) 23% OFF

The ultimate in Bluetooth earbuds, AirPods are popular for good reason — they're reliable, they sound great, and they have a decent battery life. These AirPods are third-generation, so they aren't the latest ones, but they still sound amazing. The charging case extends their battery life to 30 hours of playback.

Ninja AF101 Air Fryer 39% OFF

The generous 4-quart capacity means you can cook up to 2 pounds of french fries in the Ninja AF101. It has four programs, so you can air-fry, roast, reheat and dehydrate. You can set the temperature anywhere between 105 and 400 degrees.

Keurig K-Mini Single-Serve Coffee Maker 40% OFF

With this single-serve coffee maker, you can get your coffee quicker and brew cup sizes between 6 and 12 ounces. It can accommodate travel mugs up to 7 inches tall, and the auto-off feature turns it off 90 seconds after your last brew.

Paula's Choice Skin Perfecting Exfoliate 20% OFF

This cult-favorite exfoliator is the brand's number-one product worldwide. Made with a 2% concentration of salicylic acid, its gentle formula helps to unclog pores, smooth out wrinkles, and brighten and even out your skin tone. All you have to do is sweep it across the face once or twice daily after cleansing for soft, healthier-looking skin.

Fullstar Vegetable Chopper 50% OFF

One of our BestReviews editors is picking up this vegetable chopper over the Prime Day event as they like to cook, but their knife skills aren't on point. This handy kitchen gadget quickly and easily dices and slices a range of veggies.

LANEIGE Lip Glowy Balm Berry 30% OFF

Popular for its moisturizing ingredients and all-season texture, this extra-glossy lip balm lasts all day and protects your lips from drying or cracking. The texture is smooth rather than sticky, and the balm has a faint but pleasant scent.

LEVOIT Air Purifier 20% OFF

This compact yet powerful purifier can cover up to 80 square feet, making it a good choice for a bedroom or home office. In lab testing, it was shown to filter 99.97% of ultrafine particles, including pollen, dust and animal dander allergens from the air. You can also switch its filters depending on your needs. Options include a smoke filter and a pet allergy filter.

BISSELL Little Green Multi-Purpose Portable Carpet and Upholstery Cleaner 34% OFF

While it's small, it's definitely mighty enough to tackle tough stains on your carpet, furniture, stairs and car interiors. There's a reason this little green cleaner is trending, and it lives up to expectations — especially for this low Prime Day price. It comes with several attachments, including a tough stain tool, a self-cleaning hose tool and a spraying crevice tool. Its compact size also makes it ideal for carrying around the house or storage.

Best Bluetooth speaker deals under $100

Bluetooth speakers have become the preferred way to listen to music both at home or when you’re out and about. Whether you want to listen to a podcast while you cook dinner or blast some tunes at the park with your friends, Bluetooth speakers are where it's at — and these are all under $100.

Echo Dot (5th Gen) 54% OFF

This small but mighty speaker impressed us when we tested it. It acts as an Alexa smart assistant, answering your questions and letting you control smart home devices using voice commands. It also plays music, audiobooks and podcasts from your favorite streaming services.

Best air fryer deals under $100

Prime Day is a great time to pick up a deal on an air fryer. These kitchen appliances can make a range of foods deliciously crispy without having to deal with a fryer full of oil.

Cosori Air Fryer Pro $15 COUPON

With its 5-quart capacity, this fryer can hold enough to feed up to four people. It has nine handy preset functions, including ones for cooking fries, bacon and veggies. The basket is dishwasher-safe, so cleanup is no problem.

Ninja AF150AMZ Air Fryer XL 12% OFF

This extra-large air fryer has a 5.5-quart capacity that's perfect for larger households of four to six people. It offers multiple cooking modes, including air-frying, roasting, baking, reheating, and dehydrating as well as a temperature range of 105 to 400 degrees.

Instant Vortex Plus 4-Quart Air Fryer 46% OFF

With six-in-one functionality and EvenCrisp technology, this air fryer is excellent for making tasty french fries and other foods, such as chicken wings and pizza. It has customizable one-touch programs and a compact design that's great for smaller kitchen countertops.

Best Apple deals under $100

A list of the best Prime Day deals under $100 wouldn't be complete without some Apple deals. All these great products can be found at a bargain price.

Apple MagSafe Charger 26% OFF

Get fast, wireless charging for your iPhone with this MagSafe charger. Not only can it charge iPhones as old as the iPhone 12, but it also supports Qi charging for models as old as the iPhone 8. Plus, it works with most AirPods and AirPods Pro earbuds with a wireless charging case.

Apple Pencil (1st Gen) 19% OFF

If you own an iPad, this responsive stylus pen is perfect for drawing, taking notes and sketching with impressive precision and detail. It includes an extra tip and a USB-C to Apple Pencil adapter.

Best health and beauty deals under $100

If you're looking for some budget health and beauty deals, Prime Day is the perfect time to shop. From big names to lesser-known gems, there's plenty to uncover.

Bob and Brad C2 Pro Massage Gun 20% OFF

Designed by PTs, this unique massage gun employs heat and cold to tackle soreness or pain as needed. With five massage heads, a comfortable silicone handle and a convenient carrying case, this comprehensive massage kit offers post-workout support at home or on the go.

Renpho Eyeris 1  47 % OFF + 10% OFF COUPON

This eye massager helps reduce dark circles and prevent eyes from feeling tired. It can also help eye cream to absorb more effectively. Plus, it has built-in Bluetooth speakers.

Conair Infinitipro FloMotion Pro Hair Dryer 11% OFF

With ionic technology, you can expect up to 75% less frizz from this hair dryer. You can control the flow and the temperature, and it comes with a diffuser and a concentrator to help you get the style you want, whatever your hair type.

TubShroom Ultra Revolutionary Bath Tub Drain Protector 41% OFF

A clogged drain isn't only inconvenient and frustrating, but it's also unsanitary, as bacteria can build up. However, this drain protector fits inside the drain, effectively keeping out and collecting every single hair.

Revlon One-Step Volumizer Plus 2.0 47% OFF

It's never been easier to achieve the hairstyles you want without going to the salon. This dryer and hot air brush combo tool is excellent for styling all hair types and lengths and can deliver excellent volume, shine and a smooth finish.

Neutrogena Invisible Daily Defense Face Sunscreen 55% OFF

This sunscreen offers broad-spectrum 60 SPF protection and helps fight early signs of aging due to UV exposure. It's infused with ginger extract to improve skin radiance and is invisible on all skin tones.

Sol De Janeiro Hair and Body Fragrance Mist 5% OFF

Spray this mist from head to toe at any time to smell good no matter where you're heading. It has top notes of caramelized vanilla and sea salt, heart notes of toasted macadamia and white chocolate, and base notes of coconut blossom.

IMAGE Skincare Sunscreen Lotion 30% OFF

This sunscreen is formulated with moisturizing ingredients to hydrate your skin and provide long-lasting UV protection. It's made with zinc oxide and chemical UV filters, and antioxidants help shield the skin from environmental stressors.

Laura Geller Baked Balance-n-Brighten Color Correcting Powder Foundation 40% OFF

This award-winning foundation is handcrafted in Italy and helps you create optimal coverage without caking. It's suitable for various skin types, including even mature skin, uneven complexions and anybody with fine lines or wrinkles.

SimplyVital Collagen Face Moisturizer 50% OFF

Hydrate your skin with this collagen and leave it looking and feeling rejuvenated. It's formulated with retinol and hyaluronic acid, which work together to promote skin renewal for a smoother, revitalized look and feel.

Living Proof Perfect Hair Day Dry Shampoo 30% OFF

This dry shampoo gives hair volume and freshness. After using Living Proof, our three testers' hair looked and felt cleaner.

Grace & Stella Under Eye Mask 54% OFF

Revive tired and puffy eyes with these hyaluronic acid- and glycerin-packed undereye patches. The gold eye masks feel just as good as they look, thanks to the inclusion of hydrolyzed vegetable protein, chondrus crispus powder, trehalose and amino acids.

innisfree Daily UV Defense Sunscreen Broad Spectrum SPF 36 30% OFF

Although it’s not as expensive as other products, this sunscreen offers adequate broad-spectrum protection with its 36 SPF rating. It’s a lightweight cream suitable for normal, dry and combo skin types.

Oral-B iO Deep Clean Rechargeable Electric Powered Toothbrush 40% OFF

This affordable electric toothbrush includes a travel case and two brush heads. Adaptive technology adjusts to your brushing pressure to protect your gums from damage. The small circular head fits hard-to-reach areas well for thorough cleaning.

Grande Cosmetics Lash Enhancing Serum, 2 mL 30% OFF

This popular once-daily lash serum uses peptides to strengthen your lashes and enable them to grow longer over the course of a few weeks.

More health and beauty deals under $100

• Manscaped The Lawn Mower 5.0 Ultra Groin and Body Hair Trimmer 30% OFF

Best baby deals under $100

Everything your baby needs can really add up, so finding the best Prime Day deals under $100 on baby products is a win for parents of infants.

Hatch Rest Baby Sound Machine 14% OFF + $5 COUPON

With a range of free soothing sounds included — and even more available via the subscription service — this sound machine helps babies (and parents) get more sleep. But it even remains useful into toddlerhood, where it can play sleep stories and act as a time-to-rise clock, letting little ones know when to get up and when they should stay in bed.

Frida Baby Thermometer 30% OFF

If you're ever unsure if your child is running a fever, this baby thermometer will provide infrared temperature readings in under a second. It has color-coded fever alerts and stores up to 40 previous temperature readings. Plus, it comes with a storage pouch for convenient traveling.

WaterWipes Plastic-Free Original Baby Wipes 17% OFF

Made with only two ingredients (water and fruit extract), these baby wipes are safe to use on your little one's body and face for a variety of messes. The packaging is resealable to keep wipes dry, and each wipe is well-moistened to clean effectively.

Frida Baby Ultimate Baby Kit 30% OFF

Packed with essential baby care items (including a 4-in-1 nose picker, a gas passer, a teething toy, a snot sucker and a medicine-dispensing pacifier), this robust kit can handle everything from grooming to treating common illnesses and soothing discomfort.

Happy Tot Organics Stage 4 Baby Food Pouches 25% OFF

This USDA organic 16-pack of fruit, yogurt and oat pouches for babies includes 4 flavors for a variety of textures and nutrients. The pouches are easy to slip into a bag to take on the go, and their long shelf life means you can stockpile if you need to.

Nanit Sound and Light Smart Baby Night Light and Sound Machine 25% OFF

This Nanit device combines a night light, sound monitor, noise machine and alarm clock into one elegant device. The battery lasts up to eight hours, or you can plug the power adapter into a nearby outlet to ensure the power remains on through the night.

KeaBabies My Little Dreamy Pillow 41% OFF

This small pillow for sleeping or cuddling has a washable cotton cover and fiber filling and is made of 70% organic materials. Parents appreciate that it maintains its fluffiness and shape after months of regular use.

Additional baby deals under $100

• SmartyPants Kids Fiber & Veggies: Prebiotic Fiber Gummies for Kids 15% OFF
• CooDoo Magnetic Tiles Kids Toys 33% OFF
• Frida Baby Electric Nail Trimmer 30% OFF
• GUSGU Stroller Fan Clip on for Baby 50% OFF

Best electronics deals under $100

Electronics can be pricey, but during Prime Day, you can score some terrific bargains on smart devices and more.

August Home Smart Lock 52% OFF

This smart lock works with your existing lock and keys and provides convenient keyless access. It automatically unlocks as soon as you get home, and smart-home integration lets you lock and unlock with Google Assistant, Alexa or Siri.

Etekcity Smart Scale 21% OFF

If you need to measure more than your weight, this Etekcity bathroom scale is a good middle ground between a basic scale and the more high-end models. It can help you easily track BMI, body fat, and muscle mass.

Roku Streaming Stick 4K 32% OFF

Enjoy your favorite movies and TV shows with this easy-to-install streaming stick. It's compatible with popular streaming services, like Netflix, Prime Video, Max and Disney+, and offers a super fast startup menu to get you watching as soon as possible. It also lets you to stream in 4K for sharper resolution and more vivid colors.

NOCO Boost Plus GB40 1000A UltraSafe Car Battery Jump Starter 36% OFF

Avoid waiting for roadside assistance with this 1,000-amp jump starter battery pack, which charges in 3 hours via USB.

Philips Hue Smart 60W A19 LED Bulb 41% OFF

These smart LED bulbs fit standard E26 sockets and are 60-watt equivalent despite their 9.5-watt consumption. WiFi control through the Hue app or voice commands with a smart speaker allow you to select one of the millions of available colors.

Google Nest Thermostat 35% OFF

Google's budget Nest thermostat offers a sleek design and intuitive interface that can be installed without a c wire. You can control and program the thermostat through its interface or via the Google Home app.

TP-Link AX3000 WiFi 6 Router 42% OFF

For the multi-device home or home office, the AX3000 offers WiFi 6 on 5 gigahertz and 2.4 gigahertz bands for speeds of up to 2406 megabits per second.

Additional electronics deals under $100

• INIU Portable Charger 40% OFF
• eufy Security Indoor Cam S350 31% OFF
• HOTO Electric Screwdriver Rechargeable 33% OFF
• Lamicall Gooseneck Tablet Holder 33% OFF
• TESSAN Tower Power Strip Flat Plug with 11 Outlets 3 USB 40% OFF
• Govee TV Backlight 3 Lite 29% OFF + 5% OFF COUPON

Best kitchen deals under $100

Want to freshen up your routine in the kitchen? These Prime Day deals should provide some delicious inspiration.

Zulay Kitchen Powerful Milk Frother Wand 56% OFF

This handheld electric foam maker produces the froth you need to enjoy a creamy hot beverage. It adds a nice touch to cappuccinos, hot chocolate and lattes and has a separate whisk for making matcha tea.

Keurig K-Elite Single-Serve K-Cup Pod Coffee Maker 21% OFF

Whether you want hot or cold brews, this single-serve coffee maker does it all, and you can make cup sizes between 4 and 12 ounces. You can get hot water at any moment, which is excellent for soups, and the large 75-ounce reservoir lets you brew up to 8 cups before it needs refilling.

SodaStream Art Sparkling Water Maker Bundle 40% OFF

This popular SodaStream system is on sale at a low price and includes two Bubly Drops flavors, as well as CO2 tanks. The slim design takes up little counter space and is stylish and simple to operate.

Oster Cordless Electric Wine Bottle Opener with Foil Cutter 36% OFF

Avoid the frustration of stubborn corks with this electric wine bottle opener, which includes a small foil cutter. The portable design is cordless and rechargeable, opening a handful of bottles on a single charge.

Lodge 6-Quart Enameled Cast-Iron Dutch Oven with Lid 19 % OFF

Lodge's take on this kitchen staple can be used for a variety of purposes, including baking, refrigerating, roasting and baking. Made of porcelain-enamel-coated cast iron, it has a distinctive look with a range of colors to choose from.

KitchenAid 7-Speed Mixer 17% OFF

One step down from their iconic stand mixer, this handheld 7-speed model features large button controls and a speed display to mix whatever baked treat you're working on. The speed range allows for delicate stirring or rigorous beating, and the lightweight design is comfortable to use.

SMIRLY Charcuterie Boards Gift Set 32% OFF

This affordable charcuterie set includes a bamboo cheese board, a serving platter, and sauce bowls, plus a hidden drawer containing chalk labels and accessories. The thoughtful design features a deep troth around the main cheese board to catch juice for easy cleanup.

Best home deals under $100

It can be hard work to keep your space looking its best, but these Prime Day discounts on popular products are sure to make it easier.

Stardrops The Pink Stuff The Miracle Cleaning Paste 25% OFF

This multipurpose spray is a mild abrasive cleaner for hard surfaces and is suitable for indoor and outdoor use. It's effective at removing grease and grime from mirrors, windows and other glass surfaces.

Eufy by Anker Handheld Vacuum Cleaner 55% OFF

If you're having trouble cleaning inside crevices and around deep corners, this handheld vacuum cleaner can make your life much easier. It's compact and lightweight, and the two-in-one crevice tool makes it easy to vacuum upholstery and car interiors.

Shark NV352 Navigator Lift-Away Upright Vacuum 27% OFF

This vacuum cleaner packs plenty of suction power for lifting dirt and debris. The detachable pod lets you clean hard-to-reach areas, and the brush roll shutoff function lets you quickly switch between carpet and gentle hard-surface cleaning.

Bissell Little Green Pet Deluxe Portable Carpet Cleaner 32% OFF

If you have a pet that's wreaking havoc on your floors and carpets with hair shedding, this portable cleaner can take care of your problem quickly. It boasts excellent suction power  and is effective at removing tough pet spots and stains from carpets, upholstery and car interiors. Plus, Pet Oxy Boost helps get rid of unpleasant pet odors.

Best outdoor deals under $100

Whether you need something for lounging on in the pool or a water bottle for your next hike, these Prime Day deals won't disappoint.

Jasonwell Inflatable Tanning Pool Lounger Float 47% OFF

Enjoy your pool while relaxing in this inflatable lounger float. It has a ribbed base for improved comfort, a built-in cupholder and a grab-line to move it around easily.

Supergoop! Unseen Sunscreen

A totally weightless, scentless and invisible sunscreen is just what you need for long days under the sun. It offers SPF 40 protection, works great as a makeup primer and includes hydrating ingredients to nourish your skin, leaving it looking healthy and glowing.

Stanley IceFlow Stainless Steel Tumbler 13% OFF

Summer is upon us, and while that means plenty of fun under the sun, it's also important to stay hydrated. This tumbler has double-wall vacuum insulation that can keep your cold drinks chilled for up to 12 hours.

Shark StainStriker Portable Carpet and Upholstery Cleaner, Spot, Stain, & Odor Eliminator 31% OFF

Remove pet and food stains on carpets and upholstery without pre-mixing a cleaning solution with this compact carpet cleaner. With three included attachments and two cleaning mixtures, this machne is ready to use out of the box. You can remove the dirty water reservoir and empty it into your sink.

Best everyday essentials deals under $100

In addition to finding deals on big-ticket electronics and brand-name health products, Prime Day offers discounts on countless everyday items to keep your home well stocked.

Energizer Alkaline Power AAA Batteries 32 Count 15% OFF

With 32 AAA batteries, parents of small children will keep those electronic toys going for a long time. Cardboard packaging is compact and recyclable.

Arm & Hammer Power Sheets Laundry Detergent, Fresh Linen 50ct 50% OFF

If you've never tried laundry detergent sheets, this pack of 50 sheets from Arm & Hammer offers an affordable option for newcomers. Each high-efficiency sheet can be torn in half for two small loads or used whole for bigger loads.

Dawn Powerwash Gain Original Dish Spray, Liquid Dish Soap 1 Starter Kit + 3 Refills

Designed for cutting grease on tough dishwashing jobs, this spray comes in a convenient bottle with 3 refills for a low price. A small amount goes a long way.

Gillette Mens Razor Blade Refills 30% OFF

Stock up on Fusion 5 razor blades with this cost-saving 12-pack, which includes 2 Fusion5 ProGlide Razor Blades, all in a compact recyclable box.

YETI Rambler 20 oz Tumbler 20% OFF

This classically styled tumbler keeps drinks cold or hot for hours. It fits in most cup holders and is completely leakproof and dishwasher-safe.

More Prime Day deals under $100

Jisulife Handheld Mini Fan 45% OFF

Stay cool on hot days with this portable fan that works as a flashlight and backup power bank. You'll get up to 19 hours of cooling time on a single charge, and its compact and foldable design makes it convenient for traveling.

The Gym People Women's Joggers 29% OFF

Whether you want comfortable pants for exercising or running errands, these tapered joggers offer smooth, low-friction performance and all-day comfort. They have an elastic waistband, the fabric provides a four-way stretch, and there are two fixed side pockets.

Gemmicc Magnetic Tiles Building Blocks 40% OFF + 20% OFF COUPON

These magnetic tiles are STEM-approved and can help children develop cognitive and motor skills. It's a 100-piece set that comes with several shapes, two magnetic cars and an idea booklet for inspiration.

Herschel Supply Co. Herschel Classic XL Backpack

If you're going on a trip and want to travel light, this extra-large backpack is perfect for holding essentials such as underwear, socks, electronics and passports. The sleeve can fit laptops up to 16 inches wide, and the padded shoulder straps are comfortable for walking.

Celsius Assorted Flavors Official Variety Pack 20% OFF

Kickstart your day with a healthy dose of nutrients and enjoy a tasty beverage at the same time. These sparkling water drinks are infused with high-grade ingredients, including green tea extract, vitamin B and guarana seed extract.

Using filters to find deals under $100

We've covered some of the best Prime Day deals under $100, but how do you find your own discounted goods on Amazon? Luckily, it's simple to use filters to find deals under $100. First, search for the item or navigate to the category you want to search within. Once you have a page of Amazon search results, you can move on to using filters.

The filters are found to the left of your screen if you're using a computer or by pressing the "filters" tab if you're navigating Amazon on your phone or tablet. Scroll to the "price" filter. You'll find some prepopulated price ranges to search, plus a minimum and maximum box for you to enter your own price range. If you want to see all deals under $100, enter $100 in the maximum box and leave the minimum box black. Hit the "go" button, and your search results will be filtered so that you only see those under $100.

Prices listed reflect time and date of publication and are subject to change.

Check out our Daily Deals for the best products at the best prices and sign up here to receive the BestReviews weekly newsletter full of shopping inspo and sales.