ACC Announces $170 Million Price for Exciting Asia Cup Media Rights

The Asian Cricket Council (ACC) has set a base price of USD 1$70 million for the Asia Cup's media rights. The Asia Cup is selling worldwide broadcast, digital, and radio rights for its competitions, including the Men's and Women's Asia Cups, the Men's Under-19 Asia Cup, the Men's Emerging Teams Asia Cup, and the Women's Under-19 Asia Cup.

November 1st is the scheduled date of the auction. The highlight event in the rights deal is the Men's Asia Cup, which has an eight-year rights term from 2024 to 2031. There could be four iterations of the continental competition.

The next Asia Cup will be hosted in India in 2025 (T20 format), followed by Bangladesh in 2027 (ODI format), Pakistan in 2029 (T20 format), and finally Sri Lanka, which will host the ODI format. It should be noted that three Women's Asia Cup rights are up for auction in addition to the Men's Asia Cup.

ACC Set to Organize in India

Photo byCFPhotosin PhotographyonUnsplash

The most recent Men's Asia Cup was hosted in a hybrid style in Pakistan and Sri Lanka. However, there will now be 13 matches in each Asia Cup season. It also includes the highly anticipated clashes between archrivals India and Pakistan, serving as the key money-spinner for broadcasters.

The two clubs will play at least two confirmed matches, with the chance of a third encounter if they meet in the final. Two India-Pakistan battles occurred in the most recent Asia Cup. India won both matches and the championship.

The Asia Cup will return to Indian soil after a 35-year absence. This breaking news comes after a successful Asia Cup in 2023 when India expressed worries about security,

Women's Asia Cup

Women's cricket is rapidly gaining popularity, particularly with the introduction of the Women's Under-19 T20 Asia Cup in December 2024. This event will lead into the Under-19 T20 World Cup in Malaysia in early 2025. Before the ACC e-auction, interested parties must submit technical bids in Dubai by October 30. An electronic auction will select the winner. This system is widely regarded as an open and transparent procedure.

However, the main concern is the number of broadcasters who will participate. More specifically, it is uncertain if Disney Star and Reliance-owned Viacom18/Jio Cinema would submit separate bids or if only one will.

The confusion comes from the two network's impending merger, for which the bulk of regulatory approvals have already been granted. According to a resource, the broadcasters will compete for expensive media rights to cover one of cricket's most crucial continental contests.

Final Verdict

The ACC auction event will bring plenty of surprises. Many well-known teams, such as India and Pakistan, are set to participate. The Asia Cup's return to India after 35 years has increased its appeal to fans and players. With exciting matches coming, this auction marks an important new chapter in Asian cricket.

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Article originally written by Zartash Zulfiqar