Move Over Brisket, Low and Slow’s Cheese Puffs are the New BBQ King

Photo byLow and Slow

Low and Slow Snacks takes cheese puffs to the next level with real hickory smoke

DALLAS — Texas is known for its barbecue, but now that unmistakable smoky flavor is finding its way into an unexpected snack: cheese puffs. Low and Slow Snacks, a Dallas-based company, is flipping the script on traditional BBQ snacks, launching the first-ever hickory smoked BBQ cheese puffs.

The Next Big Thing in BBQ: Cheese Puffs That Actually Taste Like a Smokehouse

“We’re like a barbecue joint who smokes chips instead of meat,” said Jared Drinkwater, co-founder and CEO of Low and Slow Snacks. And he isn’t kidding. Open a bag of their snacks, and it’s like opening the smoker in your own backyard. That authentic, rich BBQ aroma hits you immediately.

Last week, Low and Slow introduced their newest creation: Hickory Smoked BBQ Cheese Puffs. They’re covered in a salty-sweet rub that mimics the flavor profile of a Texas BBQ pitmaster’s secret recipe. Drinkwater added that the idea came about during their early testing at the Troubadour BBQ & Music Festival in College Station, TX this summer, where the puffs were a massive hit.

The Secret Behind the Flavor: Real Smoke, Real Hickory, Real BBQ Experience

While the idea of smoked cheese isn’t groundbreaking, smoked cheese puffs? That’s a game-changer. Low and Slow doesn’t just add a BBQ seasoning like other snack brands; they actually smoke their products using real hickory wood, creating an entirely different experience. It’s a flavor and aroma combination that hasn’t been seen before in the snack aisle.

The soft launch of these smoky puffs began in Texas last year, and the demand has only grown since. Starting now, the Hickory Smoked BBQ Cheese Puffs, alongside the brand’s BBQ potato and corn chips, will be available in over 301 Walmart stores in Texas and 1,000 independent grocery stores in 11 states including Louisiana, Minnesota, Michigan, and more.

A Snack Born from BBQ Obsession

Low and Slow’s entire ethos revolves around a love for BBQ. According to Drinkwater, the concept began as a casual conversation after dinner among friends but quickly grew into an obsession. “We wanted to create a snack that mirrored the authenticity of a barbecue experience,” said Drinkwater. The result was the creation of the first BBQ snack brand that actually smokes its chips low and slow, just like real BBQ.

And they’re not stopping with cheese puffs. Drinkwater hinted that more smoky snack products are in the pipeline, promising that this won’t be the last time you smell that BBQ goodness from a snack bag.

Conclusion: Real BBQ, Now in Snack Form, Ready for Your Tastebuds

Low and Slow’s hickory-smoked cheese puffs are a daring, delicious reimagining of what BBQ-flavored snacks can be. With a growing presence in major retailers and regional grocery stores, the brand is poised to become a favorite among BBQ enthusiasts and snack lovers alike. One bite, and you might just forget that you’re eating a cheese puff and not something straight from the smoker.

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