<body><div><figure><img src="https://img.particlenews.com/image.php?type=thumbnail_580x000&amp;url=0aqspw_0w2zzTkT00" alt="https://img.particlenews.com/image.php?url=0aqspw_0w2zzTkT00" width="1755" height="1170" ></figure>New campaign for c2c network tells consumers considering committing fraud that fare dodging simply isn’t worth the gambleLondon: A new campaign created by bandstand for East London and South Essex rail operator, c2c Trenitalia, offers a stark warning to those looking to use the service without buying a valid ticket.The OOH and DOOH campaign, the first consumer-facing campaign with c2c by bandstand, has been created to target commuters who commit fraud and to demonstrate the commitment that the operator has to ensure a safe way to travel.The aim of the work is to shine a light on c2c’s dedication to maintaining a safe, enjoyable way to travel by highlighting its capabilities in identifying fare-dodgers and holding them accountable; showing them that there are dire consequences if caught, and that risking saving a few quid on fare evasion is not worth the gamble.As part of its contract with the Department for Transport, c2c is committed to being a financially responsible operator and reducing reliance on the taxpayer. This ensures a sustainable business, enabling it to reinvest better into the railway and the communities it serves. c2c’s team is focused on driving down antisocial behavior on the route, providing customers with a safe, reliable service; unfortunately, fare evasion can be a precursor to antisocial behavior. An increased workforce and the use of technology and data, c2c is now able to deal with this issue better than ever before.The new ‘arresting’ ads play on the fact that fare evaders are gambling with high stakes by depicting the messaging in gambling styles such as playing cards; a roulette wheel and a fruit machine. Each carries the simple message that avoiding paying the correct fare for the sake of a free ride to Southend can leave you with a hefty fine, a criminal record and leave your job at risk, with the stark headline being: “Fare evasion – not worth the gamble”.The campaign comprises OOH and DOOH covering the Thameside railway contract from East London and into towns along the line to Southend and launched on 7th October.Koby Agagah, Brand and Marketing Manager at c2c, said: “We’re delighted to launch our new campaign which clearly highlights not only the impact fare-avoidance can have on the taxpayer but also the very real impact on the lives of those who are committing fraud for the sake of a ticket. The new creative from bandstand will be a welcome sight to our thousands of ticket-buying customers and at the same time demonstrates the clear message we have to those thinking about travelling without a ticket – it’s simply not worth the gamble. ”Nik Windsor, Director at bandstand said, “Having worked with c2c for several years across a number of projects, this marks our first consumer-facing campaign for them, and it’s been an exciting and rewarding experience. We’re thrilled to see how it resonates with the audience and thank the brand and marketing team for trusting us with this one.”<figure><img src="https://img.particlenews.com/image.php?type=thumbnail_580x000&amp;url=1liMTV_0w2zzTkT00" alt="https://img.particlenews.com/image.php?url=1liMTV_0w2zzTkT00" width="1754" height="1170" ></figure></div></body>

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“Fare evasion – not worth the gamble”

New campaign for c2c network tells consumers considering committing fraud that fare dodging simply isn’t worth the gamble. London: A new campaign created by bandstand for East London and South Essex rail operator, c2c Trenitalia, offers a stark warning to those looking to use the service without buying a valid ticket.