Heinz fans divided as brand releases new item with a huge twist on a beloved favorite

Heinz has left their fans divided after introducing a new seasonal flavor to their baked beans collection.

The food giant is well known for their tasty products that include condiments for food such as tomato ketchup and salad cream, soups, and of course their trademark Baked Beans in tomato sauce. The beans come in everything from reduced salt and sugar, to BBQ , Tikka, and Jalfrezi varieties.

But now they have added a special Christmas option for would be consumers - Beans with Pigs in Blankets. Describing the festive flavor on its website, Heinz said: "Jingle All the Way. Need proof that Santa got your wish list? Well here it is! Beanz, pigs in blankets, and Christmas seasoning all in one can.

• McDonald's extends $5 Meal Deal, stays aggressive with promotions

• Taco Bell to open ‘early retirement community’ — and it’s already sold out

"No need to wait for the big day. Crack them open for a taste of Christmas on your toast." A tin of the festive offering weighs in at 400g and contains 426 calories and 18.4 grams of fat. One food fan shared their view over the introduction writing on the New Food Spotter account on Instagram to describe it as "criminal."

Another food fan agreed "Ya gaarn too far," as a third simply stated "Next." But other consumers found the idea of the new flavor something exciting. One social media user said: "Get in my belly. Christmas just came early," as another quipped "Yum."

The new addition comes after Heinz made another change to their Baked Bean line which fans have branded as "life changing." The Beanz Meanz Upside Down can has been designed to help customers remove the beans from the tin with ease.

The limited edition tin is available from the Heinz website and was brought in after data revealed 40 percent of Brits eat baked beans once a week, but one in 10 struggle to get the remaining beans out of the tin. Professor Charles Spence of the University of Oxford specialises in food design said: "Caused by the cylindrical shape and narrow opening of Heinz Beanz tins, the beans become trapped in unreachable angles, only made more difficult due to the thick sauce."

He shared that storing the beans upside down means they don't settle at the bottom of the tin therefore making them easier to extract. The survey of 2,000 people by Heinz also found that the UK is the largest consumer of baked beans in the world.

Alessandra de Dreuille, the director of meals at Heinz, said: "We hope our upside down label makes more people aware of the hack and they continue to store their beans upside down even after this limited-edition release runs out."