The Story of Building Team ICECREAM with Jimmy Gorecki and Nino Scalia

2004 saw the launch of Pharrell Williams' ICECREAM label, helmed by Nino Scalia and Jimmy Gorecki, and shaped much of what was to become over the next 20 years. Don't believe us? Spend an hour of your time with the video below and see just how ahead of their time this crew was.

These two have stories! Some that can be told and some that can't! In the early aughts, these guys were willing to take the chances on a brand that had to precedent. Nowadays, riding for a non-skate company, a fashion house, or a streetwear brand doesn't take a second thought, but these are the guys who paved the way.

"ICECREAM EU sat down with Jimmy Gorecki and Nino Scalia to look back on some of the unique stories and moments from the early years, before the internet. The story of ICECREAM was forward thinking and inspires present members of the brand, as well as many other creatives not only interested in skate and sneakers but pop culture at large.

Explore the latest ICECREAM collection now at BBCICECREAM.EU."

Related: Skate Nerd: Jimmy Gorecki Vs. Scott Pfaff

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