California-born McDonald's Launches Chicken Big Mac in the U.S.: A Twist on a Classic Favorite

In a clever marketing move, McDonald’s also created a buzz with a pop-up dining experience in Los Angeles.Photo byMcDonald's

Fans of McDonald’s have been eagerly anticipating the debut of the Chicken Big Mac, a new twist on the classic Big Mac that has delighted customers since its introduction in 1968. After successful launches in various countries, U.S. customers can finally get their hands on this limited-time offering, available at participating locations starting October 10, while supplies last.

“With the introduction of the Chicken Big Mac, we’re excited to pay homage to one of our most iconic menu items, the Big Mac, and introduce it to a whole new generation of fans,” said Tariq Hassan, Chief Marketing and Customer Experience Officer at McDonald’s USA. “By tapping into some of our fans’ biggest passions from dupe culture to live-streaming, we’re able to serve up more than just a sandwich. There truly is something for everyone to enjoy in this campaign, and we’re bringing experiences that will surprise and delight them, all before the Chicken Big Mac hits restaurants.”