While new-vehicle inventory starts to stabilize, thanks to sales incentives, some car models continue to see price declines . If the trend continues, certain vehicles could see a marked decrease in value by the end of 2025 — though only time will tell.
According to a Cox Automotive report using the latest Kelley Blue Book (KBB) data, new vehicle prices have seen a slight (0.4%) year-over-year decline. As of September 2024, the average transaction price (ATP) of a new car was $48,397. A year prior, it was $48,615.
Electric vehicles have taken the road, but some could start to see a decline in value in the coming years. One such model is the Ford Mustang Mach-E.
It has a base manufacturer’s suggested retail price (MSRP) of $39,995 to $54,995 (including various trim levels, but excluding options and fees), according to Edmunds . But earlier this year, Ford cut prices on this vehicle (up to $8,100 off) after sales took a dip and new, more affordable EVs took the market.
In the U.S., the Mitsubishi Mirage is one of the only new vehicles that routinely goes for less than $20,000 . Its starting MSRP is $18,250, as per KBB data .
While there’s no guarantee that the Mirage specifically will plummet in price, the manufacturer has already seen a significant dip. In September 2023, the average transaction price of a new Mitsubishi was $30,979. It fell by 17.1% YoY to $25,690.
Polestar 2
Polestar is another electric vehicle manufacturer that’s seen significant transaction price reductions over the years, making it more likely to continue to dip in the coming years. The Cox Automotive report found the average transaction price fell by 17% from September 2023 to 2024 (from $59,674 to $49,521).
On the r/Polestar page , one user said their Polestar 2 lost $19,000 in used value in just one year. This isn’t necessarily unusual, though, as new vehicles tend to depreciate quickly.
But take a look at the bigger picture. The earliest Polestar 2 model had a starting MSRP of $49,900. Today, it’s just $51,300, according to Car and Driver . This is a very minor increase, but if the manufacturer’s YoY sales price is anything to go by, it could lose value going forward.
Jeep Grand Cherokee
As a whole, Jeep’s average transaction price has dropped by 7.7% YoY. In September of last year, it was $54,971. Twelve months later, it’s $50,745.
The experts at CarEdge also ranked Jeep as the fifth worst brand (out of 17) in terms of resale value. The Jeep Grand Cherokee has a 52% depreciation rate after five years, and an average resale value of just $26,200. It also loses an estimated 25% of its original value in the first year of ownership.
Mercedes-Benz is still a popular luxury brand, but high price tags and modern tech lead to steep depreciation. For those who want to buy such a vehicle, know that the value is likely to drop shortly after purchase. Anyone wanting to sell pre-owned shouldn’t expect high returns, either, as tech quickly becomes outdated .
According to CarEdge , Mercedes-Benz E-Class is ranked one of the worst luxury cars in terms of value (rated: F). It has a starting MSRP of $62,300 and costs around $88,614 to own (over a five-year period). It also has a 45% depreciation rate in the first five years.
Note that the manufacturer has also seen some recent declines in average transaction prices. In September 2023, the ATP was $78,147. A year later, it was $72,345 (that’s a 7.4% decline).
Nissan Leaf
While Nissan has remained relatively stable in terms of its average transaction price (only a 1.2% YoY decline), certain models could plummet in value. The Nissan Leaf, another electric vehicle, has a starting MSRP of $28,140 (2025 version). This is similar to the 2024 version.
However, the Leaf has a lot of competition on the EV market. The 2025 model doesn’t boast any notable changes from the 2024 model, which might be bad news for those looking for something that at least retains its value. The EVs ChaDeMo charger is also considered largely outdated, according to KBB , and is tough to find, so demand could drop. In response, dealerships could cut prices in an effort to move inventory.
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