Renowned for its classic, timeless design and cutting-edge technology, the iconic eyewear brand Ray-Ban endeavors on new boundaries, setting the bar for eyewear trends. This year, with the launch of Ray-Ban 2024 Fall/ Winter new products in Asian Design and newly Ray-Ban Change collection, Ray-Ban took a leap forward to pursue journey of authenticity, diving headfirst into the youthful world while staying true to its iconic roots.