<body><div><img src="https://img.particlenews.com/image.php?type=thumbnail_580x000&amp;url=4Hrvz9_0w6VQuHb00" alt="https://img.particlenews.com/image.php?url=4Hrvz9_0w6VQuHb00" width="1031" height="663" >Digital media-focused sustainability platform Scope 3 announced that it has raised $25 million, with proceeds aimed at enabling the company to expand its focus to help tackle the climate impact of the AI industry.Founded in 2021, Scope3 has focused on decarbonizing media and advertising, providing solutions for participants in the advertising ecosystem to visualize, measure, and reduce their carbon emissions. The company’s platform and solutions utilize Scope3’s emissions model, developed from open-source methodology, providing granular emissions measurement with contributed data from across the advertising ecosystem.The company said that it has broadened its vision to encompass the AI industry, aiming to help companies reduce their carbon footprints as AI technology hits an inflection point. Alongside the funding announcement, Scope3 also released its open-source AI methodology, tracing and measuring the environmental impacts of the life cycle of an AI product, process or service, to help companies make data-driven strategies on when, how and where to apply different AI solutions to reduce their carbon footprints and maximize the efficacy of their AI investments.Brian O’Kelley, Co-Founder and CEO of Scope3, said:<blockquote>“AI and the media industry are soon going to be indistinguishable. The biggest AI players are monetizing through advertising, just like the search giants before them, and every marketer is using AI to create the content that fuels their campaigns. That’s why extending our methodology to capture the climate impact of AI is imperative, both for our business and the industry as a whole.”</blockquote>The funding round was led by GV (formerly Google Ventures), and included participation from existing investors Venrock, Room40 Ventures, and Craft Ventures, and new investors Aperiam Ventures and Virgo Strategic Investments.Erik Nordlander, General Partner at GV, said:<blockquote>“The most innovative companies in the world are considering sustainable AI practices that address environmental concerns while delivering real business value. Scope3 has the talent, technology, and expertise needed to decarbonize the media and advertising industry. We’ve seen the impact Brian O’Kelley and the Scope3 team have had on the advertising and marketing supply chain, and we’re excited to double down on our investment based on the traction we’ve seen.”</blockquote></div></body>

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Digital Media Decarbonization Platform Scope3 Raises $25 Million to Tackle Climate Impact of AI

Digital media-focused sustainability platform Scope 3 announced that it has raised $25 million, with proceeds aimed at enabling the company to expand its focus to help tackle the climate impact of the AI industry. Founded in 2021, Scope3 has focused on decarbonizing media and advertising, providing solutions for participants in...