Why Did Bath and Body Works Apologize for ‘Snowed In’ Candles?

Bath and Body Works recently issued an apology for selling “Snowed In” candles, which they recently stopped doing. Accordingly, fans are wondering why the bathing and lotion product chain apologized and wish to learn the reason behind it. Did the product invoke some negative feelings upon sale? Did it bring up any uncomfortable feelings?

Here is the Bath and Body Works “Snowed In” candle apology explained.

Bath and Body Works ‘Snowed In’ candle apology explained

Bath and Body Works sold winter-themed candles, whose cases were decorated with stylized paper snowflakes with two holes. Unfortunately, the look of the snowflakes caught the attention of many fans, who compared its uncanny resemblance to the robes worn by members of the infamous Ku Klux Klan (KKK).

The company eventually removed the “Snowed In” candles product from both their online and retail storefronts. Moreover, Bath and Body Works subsequently issued the following apology statement to CNN:

“At Bath and Body Works, we are committed to listening to our teams and customers, and committed to fixing any mistakes we make-even those that are unintentional like this one, We apologize to anyone we’ve offended and are swiftly working to have this item removed and are evaluating our process going forward.”

According to the Anti-Defamation League (ADL), the KKK hood is a hate symbol.

Upon the picture of the product hitting the web, many fans shared all kinds of reactions on the internet. One fan wrote the following on X (formerly Twitter):

Meanwhile, on Reddit, some fans expressed bafflement at Bath and Body Works’ design choice. Additionally, others gave the now delisted product, nicknames like the “Klan Krismas Kandle” and “Klandle.”

Despite being taken off the official Bath and Body Works websites, the “Snowed In” candles seem to available for purchase on other online outlets like eBay, retailing at $180. This is despite eBay’s strict laws on listing items that have racist terms or languages. However, the product will likely stay on the online shopping platform, as it does not seem to contain any racist remarks or connotations.

Abdul Azim Naushad

Abdul Naushad is a Contributing SEO Writer. He has previously written over a 100 articles for Sportskeeda. In his spare time, he likes to play video games, watch movies and aimlessly browse and watch different kinds of YouTube videos whether they be gaming reviews, movie explanations or even funny sketches and skits.