Fourth annual Consumer Product Content Benchmark Report reveals the critical role of product content in hybrid retail. 1WorldSync®, the Chicago-based technology company that provides the world’s leading brands and retailers with critical product information to help consumers make purchasing decisions, released its 2024 Consumer Product Content Benchmark Report, featuring insights collected from 1,750 shoppers across the United States and Canada. The comprehensive study illuminates how product information influences consumer behavior on the path to purchase within today’s omnichannel retail environment.