So unless you're living under a literal rock, you've obviously heard about the viral "prime rib tweet" from the viral "prime rib guy." We used to call him Robbie Fox but now we're just calling "Prime Rib Guy" or "Prime Rob" (A Clem special) or "Prime" (Robbie asked to be called this. Sorry, Deion) or simply "King" or even "Greatest Human Who's Ever Lived." But in case you somehow haven't seen, Robbie got a prime rib sandwich from Eataly yesterday that took the Internet by storm. It went viral on Twitter, is all over every food account, and has really just been one of the biggest stories in the world.