<body><div><figure><img src="https://img.particlenews.com/image.php?type=thumbnail_580x000&amp;url=0CPhyY_0wAFb9h300" alt="https://img.particlenews.com/image.php?url=0CPhyY_0wAFb9h300" width="1024" height="683" ><figcaption>Credit: Getty Images / JLGutierrez</figcaption></figure>Media inflation is expected to rise by 3.7% in 2025 and by 4.6% in 2026 globally, according to the World Federation of Advertisers (WFA) Outlook 2024 report.Figures from the report revealed that media price inflation predictions have picked up slightly for this year from 3.1% in April to 3.3%.Nine out of 10 of the world’s top media markets are forecast to see inflation rise more than in 2024. The US is leading the pack with inflation rising from 2.1% in 2024 to 2.3% in 2025, and 3.9% in 2026.The UK is the one exception, with figures showing inflation to fall from 3.9% to 2.3% next year. However, the report noted that “signs of rising prices are present” in the UK, with forecasters on average revising 2024 inflation rates by more than a full percentage point – from 2.8% to 3.9% – between April and August.According to WFA’s preliminary forecast for 2026 of the top 10 markets, media inflation is expected to accelerate significantly. India stands out with consistently high levels of media price rises, which is set to hit 9.6% by 2026.In Europe, Germany and France are predicted to see media inflation reach 8% and 7.5% in the next two years.In contrast, Turkey and Argentina – where media price inflation has soared reaching extreme highs – are predicted to start to fall from 80% to 60% and 200% to 80%, respectively.Tom Ashby, Global Lead, Media Services at WFA, said the report highlights how the forecast for economic improvement in 2025 feeds through to the increases in media price inflation.He added: “Whilst the global aggregated figures quoted will not apply equally to every advertiser or media owner, the data sheet offers valuable insights for planners to leverage as they move deeper into the 2025 planning process.”This article originally appeared on Performance Marketing World.</div></body>

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Media inflation forecast to hit 4.6% by 2026

Media inflation is expected to rise by 3.7% in 2025 and by 4.6% in 2026 globally, according to the World Federation of Advertisers (WFA) Outlook 2024 report. Figures from the report revealed that media price inflation predictions have picked up slightly for this year from 3.1% in April to 3.3%.