2025 Hasn’t Even Started, But I Know This Fresh Designer Bag Will Dominate It

I don't mean to alarm you but there's a new It-bag emerging on the style scene. Fresh from the autumn/winter runway, Chloé's Camera Bag (£2250) is rising above its competitors as the newest cult-buy that fashion people are ready to embrace.

A palate cleanser after so many season's saturated with XXL totes, this season's new favourite illustrates the pendulum's swing towards a smaller, structured style. Almost polar opposite to the capacious Mary Poppins designs that have been doing the rounds up until now, the compact camera bag features a spattering of exterior pockets for an organised carry and a neat silhouette that slots comfortably under the arm.

A hero on Chloé iconic A/W 2024 runway earlier this year, the bag created buzz for its nostalgic silhouette, reminiscent of the fashion house's famous—and discontinued—Paddington bag.

Slung onto the shoulders of showgoers at Paris Fashion Week this past September, the style set have already affirmed their affection for the buckle-embellished utilitarian tote. Styled by Parisians with voluminous trench coats, flared denim jeans and leather layers, the bag was spotted on the runway styled in a similarly modern bohemian way.

Available in four sizes and six colour ways the bag features three exterior pockets, a removable strap and handle, and an inside compartment. No more stuffing your whole arm into your tote to dig out your keys, the utilitarian compartments offers just as many practicality points as it does style ones.

Inspiring a wider trend in the process, Chloé's camera bag has sparked the revival of utility bag trend, inciting high street labels to interpret the trend for themselves this season.

To shop the bag that fashion people are eyeing up right now, read on to discover the Chloé camera bag here as well as discover our edit of the other best utility bags to shop right now.

SHOP THE CHLOÉ CAMERA BAG HERE:

Chloé

Large Camera Bag in Shiny Leather

£2690

The exterior pocket nod to the brand's iconic Paddington bag

Chloé

Camera Bag in Shiny Leather

£2250

This mid-size bag is perfect for daily use.

Chloé

Camera Bag in Shiny Leather

£2250

Style this in your clutches or wear it over your shoulder.

Chloé

Camera Bag in Croco-Effect Leather

£2390

The chocolate brown colour trend is taking off this winter.

Chloé

Small Camera Bag in Shiny Leather

£1690

This also comes in this size in three other shades.

Chloé

Camera Bucket Bag in Shiny Leather

£1900

This is the perfect size for carrying around your daily essentials.

SHOP OUR OTHER FAVOURITE UTILITY BAGS HERE:

Whistles

Laurina Utility Pocket Bag

£195

Trust me—this won't be in stock for long.

Glamorous

Top Handle Pocket Detail Bag

£26

The burgundy colour trend is taking off this winter.

Charles & Keith

Thora Multi-Pocket Bowling Bag

£89

This also comes in black.

Acne Studios

Multipocket Leather Shoulder Bag

£850

The bow detailing adds such a playful edge.

Vagabond

Valence Bag

£175

This also comes in a dark red shade.

Miu Miu

Pocket Shoulder Bag

£2500

I don't expect this to remain in stock for long.

H&M

Small Crossbody Bag

£16

This lightweight bag is perfect for daily styling.