Customer asks Burger King for extra ranch. Then he sees what’s in the bag

Photo by@jesuscastrejon00/TikTok Matthew Ashmore/ShutterStock Alejandro Guzmani/ShutterStock

For lovers of ranch dressing, the discovery of what one customer stumbled upon in their Burger King bag after requesting additional ranch is bound to bring joy.

This is a new product named The Big Dip—a massive tub of Hidden Valley-brand ranch dressing. The person who came up with it, Jesus Castrejon (@jesuscastrejon00), shared it on TikTok. The video quickly went viral, accumulating over 1.9 million views in just one day after it was posted on Thursday.

The brief video features clips from the Kardashians, particularly the "Look at this" and "I know, it’s my dream" types, to highlight the enormous tub of ranch dressing next to a regular-sized ranch container from the fast-food chain.

The creator remarks by way of the caption, “Burger King ate with this one.”

There’s more, though. In a follow-up video, the creator responds to a commenter who requested, “Open it.” The creator obliges, showing a plastic film-covered tub of ranch suitable for burger dipping.

Burger King, via a press release, announced the limited-time promotion was to highlight the corporate alliance between Hidden Valley and Burger King.

“After launching Hidden Valley Ranch in Burger King restaurants nationwide this past summer, Burger King and Hidden Valley Ranch are coming together and introducing Guests to a limited-time creation sure to get everyone talking (and dipping),” the release said. “The Big Dip cup offers eight ounces of creamy, zesty Hidden Valley Ranch, compared to the regular one-ounce sized dip cup.”

The announcement mentioned that the campaign kicked off on Wednesday across a few select Burger King spots in New York City, Los Angeles, Chicago, Miami, Dallas, Houston, and San Francisco, with the goal of allowing customers to enjoy their burgers by dunking them in ranch dressing.

The eatery's website further explains, "The Big Dip Cup is designed to be savored right away with your warm BK Meal. To prolong its shelf life, it's recommended to refrigerate the cup after opening to keep it fresh and tasty. It's advised to consume the cup before December 27, 2024, for the best experience."

The announcement also highlighted that visitors can give it a go at the Hidden Valley location, which is promoting the campaign and showcases a variety of Ranch-inspired apparel, including "Ranch on a Branch" items, all set for the festive holiday season.