Butterball is making the worst part of cooking a Thanksgiving turkey much easier
By By Jordan Valinsky, CNN,
6 hours ago
NEW YORK — Cooking a Thanksgiving turkey presents a host of unique challenges, including making sure it’s not dry, and making sure it’s delicious. But thawing out a multi-pound frozen bird is the first big one.
Butterball has a solution with a new frozen turkey that the company says eliminates the hours-long thawing process. This week, the country’s largest turkey producer unveiled a new “Cook from Frozen” turkey that only has two steps to make it, which are unwrapping it and popping it in the oven.
And while the company says it’s simply for ease of use, it can be especially enticing to people just starting to host Thanksgiving on their own, according to Neil Saunders, a retail analyst and managing director at GlobalData Retail.
Butterball is rolling out a new two-step frozen turkey.
“This product seems to solve a lot of those issues, and it’s particularly appealing to younger consumers who may be hosting Thanksgiving for the first time,” Saunders told CNN. “It is also focused on convenience which, on a very busy day, is important to all consumer groups.”
Thawing a turkey is one of the most popular questions Butterball’s Turkey Talk-Line receives every year, according to a company press release, so it created a specially made frozen turkey that aims to cut down on the stress and mess since there are no neck and giblets to remove.
The “innovative offering” also cuts out other annoying parts of the turkey-making process because it doesn’t need basting, brining or even seasoning. Butterball made a “specially formulated” brine that keeps the meat moist during the roughly 5-hour long roasting process.
But by cooking a turkey on easy mode, one of the most traditional parts also goes out the window: Chefs can’t stuff the turkey, since that would “pose a food safety risk,” the website says . Butterball recommends making the stuffing separately.
The new turkey is being sold at grocery chains including Harris Teeter, Publix and select locations of Walmart and Kroger plus the other chains it owns , like Fry’s and Ralphs.
In the search for a healthier diet, we end up eating foods that appear to be beneficial to our health but, in reality, contain harmful ingredients. Products that promise to be “healthy” can actually be high in sugar, sodium, fat and preservatives. Here are eight examples of foods that seem healthy but can actually harm your health. 1 - Cereal Bars Many are high in sugar and fat, while also containing little fiber. 2 - Turkey Breast Highly processed, with lots of sodium and preservatives. 3 - Juice Boxes They contain more water and sugar than fruit. 4 - Light Tuna It loses much of its omega-3 because it is preserved in water. 5 - Wholemeal Bread Some are low in fiber and high in refined flour. 6 - Diet Chocolate It has more fat and is recommended only for diabetics. 7 - Dehydrated Fruit They often have as much sugar as candy. 8 - Isotonic Drinks They contain a lot of sugar and are similar to soft drinks.
Butterball is rolling out a new two-step frozen turkey.
Get updates delivered to you daily. Free and customizable.
It’s essential to note our commitment to transparency:
Our Terms of Use acknowledge that our services may not always be error-free, and our Community Standards emphasize our discretion in enforcing policies. As a platform hosting over 100,000 pieces of content published daily, we cannot pre-vet content, but we strive to foster a dynamic environment for free expression and robust discourse through safety guardrails of human and AI moderation.
Local News
Comments / 0