Experts at WISPAPALOOZA had some advice for broadband providers looking to engage their state officials: talk to staff, and do it often. “Don’t get disheartened and think staff-level [meetings] don’t also matter if you can’t get to the top,” said Bree Maki, director of Minnesota’s broadband office said Wednesday. “Elected officials have to know a little about a lot, but their staff people are really in the weeds every day. Make sure you are kind to them and always sharing information with them.”