Watch the Big Reveal Followed by a Holiday Stroll Down Hollister Avenue. Shooting stars will soon light up Hollister Avenue in Old Town Goleta and you are invited to be there for the exciting moment when these colorful displays turn on for the first time. Come join us on Thursday, November 7 from 5:00 to 7:00 p.m. for a community celebration to welcome the new lights to Old Town, thank those who made it happen, and to kick off the GoodLandGoodShopping season. Spanish interpretation will be available.