This month has been a big one for Cincinnati breweries on the medal front. Winning or at least competing for medals and awards has always been a way for craft breweries to showcase the products they make and are proud of and stand out in a very crowded market. How important winning those medals is to the day-to-day business can be debated (and I’ll share my thoughts in just a bit). Still, regardless of how you feel about their importance, we should always acknowledge and highlight it.