Millenials are growing older: Bonobos, Toys"R"Us hopes to rekindle some childhood memories

The launch coincides with Geoffrey's birthday on October 17, where he turns 9 years old each year.Photo byCourtesy Photo

Bonobos, the modern menswear brand celebrated for its distinctive style, has announced a special partnership with Toys"R"Us to launch an exclusive apparel collection featuring the iconic Geoffrey the Giraffe™. This limited-edition capsule includes cozy fleece crewnecks and hats adorned with the beloved Geoffrey logo, available exclusively at Bonobos Guideshops, Bonobos.com, Macys.com, and select Macy's retail locations.

Targeting millennials and those young at heart, the collaboration aims to evoke nostalgia for those who grew up with Toys"R"Us and are now entering adulthood, often with kids of their own. The launch coincides with Geoffrey's birthday on October 17, where he turns 9 years old each year.

"Growing up, I eagerly awaited the Toys'R'Us catalog in my mailbox," said John Hutchison, Brand President of Bonobos. "We wanted to recapture that sense of nostalgia and excitement by celebrating Geoffrey on his birthday with a design that resonates with our customers, reminding them that we’re all still Toys'R'Us Kids at heart."