TikTok isn’t waiting for Black Friday to begin offering deals and events aimed at holiday shoppers. The video-focused social media platform’s TikTok Shop U.S. e-commerce platform is kicking off its holiday seasonal campaign with a sale called "Brand Palooza" from Wednesday, Nov. 13 to Wednesday, Nov. 27 (the day before Thanksgiving). Brand Palooza will provide brand-focused exclusive product offers, including Phillips, Benefit Cosmetics, Liquid IV, HeyDude, and The Ordinary Store.