The U.K.’s gift card market is valued at £7 billion and expected to reach nearly £9 billion in 2025, according to the Gift Card & Voucher Association. Looking to get a piece of that market, Swedish FinTech company Klarna launched a Gift Card Store in the U.K., enablingconsumers to purchase gift cards from brands like Airbnb, Argos and IKEA using Klarna’s buy now, pay later (BNPL)products or its instant payment option, Pay Now.