With the election quickly approaching, some companies are facing more expensive digital ad rates as political candidates and retailers battle for Americans’ attention. In turn, some are trying to break away from the pack by also running analog holiday campaigns through out-of-home, direct mail and print. At the same time, despite OOH being a less noisy channel at this time, some brands are still hesitant to spend their limited ad dollars due to the difficulty of measuring sales conversion. Marketers and agencies, however, say brand marketing is becoming an all-important part of the holiday strategy, with OOH being a popular channel for raising awareness.