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Amazon NBA Deal Sets Pick For Prime Video Price Hike In 2025, Analyst Says
Amazon Prime Video will be spending $1.8 billion a year to stream National Basketball Association games under the new deal it reached with the league. That’s a lot of money, but analyst Dan Salmon of New Street Research expects Amazon to get some of that back by increasing the price for Prime Video in 2025, the year the NBA deal kicks in.Amazon turned Prime Video into a mostly ad-supported business this year. And while sports attracts big numbers of viewers and are still coveted by advertisers, increased subscription video could help turn Prime into a money making business alongside Amazon’s online...
Nexstar Media Group Adds Ellen Johnson To Board
Nexstar Media Group said it appointed Ellen Johnson to its board of directors, effective Oct.1.Johnson is executive VP and CFO for ad agency holding company Interpublic Group of Cos. She will be the 10th member of the Nexstar board and will serve as one of nine independent directors. Three of the independent directors are women, Nexstar noted.Johnson will stand for election at Nexstar’s 2025 annual meeting.“She is an integral member of IPG’s executive team with an established record of success in the advertising and marketing services industries,” said Nexstar chairman and CEO Perry Sook. “Her extensive leadership experience in accounting, corporate...
Comscore Includes CTV in Measurement of YouTube
Comscore said it now measures YouTube audiences across all digital devices in the U.S.The new capability adds data about YouTube viewing on connected TVs to Comscore’s Video Metrix Multi-Platform product, enabling advertisers to better evaluate ad campaigns that incorporate YouTube.Comscore's expanded YouTube CTV measurement includes a direct integration with YouTube, the company said. “Comscore is solving for the convergent shift in cross-platform audiences and continues to lead in digital and video measurement that incorporates person-level insights and deduplicates video audiences across digital,” Comcscore chief commercial officer Steve Bagdasarian said. “Bringing YouTube CTV to Comscore’s Video Metrix Multi-Platform suite will give publishers complete reporting of its reach across all video platforms.” Comscore said total YouTube audiences will be available in more countries in 2025, including Argentina, Brazil, Canada, France, Germany, India, Italy, Malaysia, Mexico, Spain and the U.K.
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