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Insurer Progressive Had Most National and Local Ad Impressions, AdImpact Reports
Insurance company Progressive led all advertisers in national and local impressions in June and July, according to AdImpact’s new TV intelligence platform, which measures broadcast, cable and connected TV advertising at the local level.Because it focuses on political advertising, AdImpact’s platform collects data from all 210 designated market areas. Its platform now collects national and local impressions across all industries.“As the television landscape continues to evolve, advertisers demand real-time insights into the markets and channels they’re investing in,” AdImpact general manager, data solutions Don Norton said. “The introduction of our user-friendly platform will equip advertisers and media owners with the...
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