How Hawthorne is helping residents love where they live

The data is clear: the era of the apathetic apartment owner is over.

Residents want more from their living arrangement than snails-pace maintenance requests and a single whiteboard at the entrance that reads, “We’re all in this together.”

People crave connectivity. They want to love where they live.

Heck , that’s why NOOGAtoday exists — and that ethos has been the guiding principle behind Hawthorne Residential Partners .

Here’s how Hawthorne residents are “LIVE(ing) IT” up.

Community-first, experience-driven living

Hawthorne is elevating apartment living in Nooga thanks to its unique focus on exceptional service and an emphasis on creating memorable moments throughout the renting experience .

Their teams actively cultivate relationships with residents + the surrounding community, best highlighted by the wildly successful Hawthorne Experience Program.

This unique program gives residents the chance to connect with neighbors, explore new activities, and strengthen their sense of community through organized on-property events and other activations.

The goal: Create a sense of belonging within their apartment communities with events that include all-out pool parties and experiences hosted by local businesses like baking, yoga, painting + more.

No. 1 in Customer Satisfaction

Does building a culture actually make a difference? Just ask Hawthorne’s sky-high resident satisfaction ratings , which speak for themselves.

• Hawthorne has ranked #1 in resident satisfaction among NMHC Top 50 Managers for three consecutive years.
• Hawthorne also has an ORA score of 86.61 out of 100, which represents an aggregate property rating across online review sites. (Psst: The industry average is 61.77.)

Visit any Nooga-based Hawthorne community on Google and you’ll find countless reviews from the past year. A few of the highlights:

• “We LOVE living here!” wrote Anastasia B. “Great community. Every member of the staff makes you feel like family.”
• “I love living at Hawthorne at the W!” said Sarah Snyder. “The leasing office is the friendliest and most professional I have ever dealt with.”

Turns out, residents love living in apartments that build real relationships.

Explore Hawthorne communities

Hawthorne currently manages 240 communities across the Southeast, including seven pet-friendly spots here in Nooga .

A new eighth community — Hawthorne at Hixon — is also coming soon to the Red Bank Area. Where do you see yourself living?


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