Chapel Hill/Orange County Visitors Bureau Highlights Economic Recovery in 2022-23 Report

The Chapel Hill/Orange County Visitors Bureau has published its 2022-23 annual report. It outlines the Bureau's activities, achievements, and financials for the fiscal year, and the economic impact of tourism on Orange County. The report also highlights the Bureau's marketing efforts through advertising, social media, and public relations.

The report features a letter from Chairman Mark Bell, the newly elected Mayor of Hillsborough. Bell noted that domestic and visitor spending in Orange County in 2022 reached $236 million, a 21% increase from 2021. This suggests a recovery in travel and tourism in Orange County after the Covid-19 pandemic.

The report shows that the occupancy tax collected in 2022-23 was over $1.9 million, an increase from $1.66 million in 2021-22. This also suggests a recovery in the travel and tourism sector. The report's cover displays downtown Hillsborough and Churton Street, a tourist destination known for its dining and shopping options.

The report's back cover features an ad used during the fiscal year, celebrating Sutton's Drug Store's 100th anniversary and the local dining scene. The report can be viewed online at CHOCVB 2022-23 Annual Report. Previous reports can be found on the VisitChapelHill.org website.

The Chapel Hill/Orange County Visitors Bureau is the official destination marketing organization of Chapel Hill and Orange County. Its goal is to develop visitor services in Orange County and implement marketing programs to boost the local economy and improve the quality of life. The Bureau is a department of the Orange County, NC Government.

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