Celebrate Hip-Hop Royalty: The LOX Teams Up with Paper Planes for an Epic Fashion Collab

Streetwear Meets Legacy: The LOX and Paper Planes Unveil a Game-Changing CollectionPhoto bytmarkgotkickss Instagram

Celebrating Three Decades of Hip-Hop Excellence: The LOX 30th Anniversary Tour Collection with Paper Planes

In a year already filled with milestones, The LOX—Jadakiss, Sheek Louch, and Styles P—have solidified their legacy in hip-hop with a powerful new collaboration. On Friday, August 23rd, 2024, fans were treated to the official launch of The LOX 30th Anniversary Tour collection with Paper Planes, marking an intersection of music, culture, and fashion. The collection was unveiled at an exclusive release party at the Paper Planes store in SoHo, NYC, a fitting location for a trio whose roots run deep in the streets of New York.

From the Streets to the Runway: Celebrating The LOX's 30th Anniversary with Paper PlanesPhoto bytmarkgotkickss Instagram

For the past 30 years, The LOX have been synonymous with gritty, authentic hip-hop. Their debut album, Money, Power & Respect (1998), went Platinum, and their follow-up records have continued to cement their reputation as one of the greatest trios in the genre’s history. With over 3 million records sold worldwide, their influence stretches far beyond music. The LOX have become cultural icons, and this new collaboration with Paper Planes is a celebration of their enduring impact.

The Collection: A Tribute to Legacy

The LOX 30th Anniversary Tour collection is a curated selection of apparel that captures the essence of the group’s legacy. With bold graphics, military-inspired designs, and a timeless color palette, the collection offers fans a tangible piece of hip-hop history. The standout piece, a black T-shirt emblazoned with “30th Anniversary Tour” in gold lettering, is a nod to the trio’s enduring success and the countless stages they’ve graced over the decades.

Paper Planes: A Perfect Partner

Paper Planes, co-founded by Jay-Z, is a brand that embodies the spirit of hustle and ambition—qualities that The LOX have personified throughout their career. The collaboration between The LOX and Paper Planes is a natural fit, blending the worlds of streetwear and hip-hop. The launch event in SoHo was a testament to this synergy, drawing fans, fashion enthusiasts, and industry insiders to celebrate this unique fusion.

As The LOX continue their 30th Anniversary Tour, with upcoming shows in Canada, fans now have the opportunity to own a piece of this historic moment. The collection is not just merchandise; it’s a tribute to three decades of resilience, creativity, and influence. For those who’ve followed The LOX since the beginning, this collection is a celebration of their journey. For newer fans, it’s a chance to connect with a legacy that has shaped the sound of hip-hop.

The LOX have always been about authenticity—whether in their music or their style. The 30th Anniversary Tour collection with Paper Planes is a perfect reflection of that ethos. It’s a reminder that The LOX are more than just a group—they’re a movement. This collection is a must-have for any fan who wants to celebrate the past, present, and future of one of hip-hop’s most influential trios.

The LOX x Paper Planes: A Must-Have Collection for True Hip-Hop Fashion EnthusiastsPhoto bytmarkgotkickss Instagram

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