Sweat440 Flips the Script on Scheduling With Classes Every 10 Minutes

Offering a combination of cross-training, strength training and HIIT, Sweat440 is pioneering a new approach to class scheduling that’s proved beneficial for members and franchisees alike

Sweat440 squeezed into the packed boutique fitness studio market in 2018 with a disruptive business model that puts a new spin on accessibility and flexibility. With classes starting every ten minutes, the brand’s 40-minute workout takes the scheduling and time limitation barriers – the top reasons consumers cite for not working out – out of the equation.

Founded by professional trainers Matthew Miller and Cody Patrick, Sweat440 is a combination of cross-training, strength training and HIIT that plays out with a virtually led workout across four fitness stations, each lasting ten minutes in duration, with a new set of members joining the cohort every ten minutes. There are one to two coaches on the floor at all times to offer guidance and ensure correct form.

This ‘so simple it’s genius’ format combines the motivational mindset of small group training with the convenience of workout times that best fit each individual.

Allowing for significantly more members to come through the doors every day, the high turnover low overhead model screams profitability.

Franchisees See Massive Potential

Athletech News spoke with Sweat440 franchisee Nicholas Marco, who launched his Ocean Township, NJ, location in 2022, and a second New Jersey location just a few weeks ago.

“I originally tried Sweat440 while visiting friends in Miami,” says Marco. “It was a high energy, lively, sweaty, fun time and I was instantly hooked.”

Marco has been around franchises his whole life as his father, Physical Therapist John Marco, founded Hand & Stone Massage in 2004 and grew it to 600 locations in the U.S. and Canada. Marco himself came to own eleven locations, and a couple of years ago, decided to branch out into other brands.

“At this point in my life, I’m the guy who walks into every business and thinks, would this be a good investment? Is this something I’d want to own? After taking multiple Sweat440 classes during my visit to Miami, I was hooked and I had significant interest in buying into it.”

When asked what about the Sweat440 workout was so addicting to him, Marco explains:

“When you walk up to the door the music is already bumping and the dopamine starts to spike,” he notes. “You walk right into instant energy that’s a day-changer. You jump into the workout and with virtually no interruptions or breaks, you come out forty minutes later having done a total body, results-driven sweaty workout. What’s not to love?”

Saving Marriages & Spurring Profitability

Of the every-10-minute start time concept, Marco says it’s genius.

“I have a set of new parents who told me – in these words – that Sweat440 saved their marriage,” he says. “The option of so many start times and the compact workouts allow both parents to get out of the house and exercise daily, while other gyms and studios just do not have that flexibility.”

Marco says he feels good about being part of an amazing concept and is happy he got into the Sweat440 brand early on.

“Coming in at this point, I hope to be able to have an impact on the brand’s trajectory,” he says. “That’s the kind of culture Cody and Matt want to foster as well – very collaborative.”

Another thing he’s excited about is the short runway to profitability.

“We were profitable within the first two months, and the day we opened we had 275 members which is crazy,” he says. “We accommodate 200 to 400 members in and out of the doors daily and no other studio could support that.”

He attributes this to Miller and Patrick’s robust marketing approach, preparedness and guidance.

“I am pleasantly surprised to see how much support I am getting as a franchisee and the amount of marketing materials and guidance at this stage in the game,” Marco says. “This tells me that as the brand grows and more studio doors open the resources will continue to get better.”

And when he put the marketing to work, Marco says he could see the gyms in the surrounding area becoming more and more relevant with their marketing, a telltale sign that he was winning in the area.

He also says the business model makes ownership uncomplicated.

“With Hand & Stone we can have fifty employees at one spa,” he says. “With Sweat440 it’s easy to manage. There’s not even a phone in the studio, all calls go to a call center.”

In terms of his future vision as a Sweat440 franchisee, he sees big growth.

“I started by committing to three locations and I’m actively looking for my third spot,” he says. “I can see the brand taking over New Jersey and I want those studios to be mine. I also want to continue to be an advocate and voice for the brand overall.”

The post Sweat440 Flips the Script on Scheduling With Classes Every 10 Minutes appeared first on Athletech News .