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Ohio Capital Journal
Black economic boycotts of the civil rights era offer lessons on how to achieve a just society
By Kevin A. Young,
2024-07-04
American civil rights campaigner Martin Luther King and his wife Coretta Scott King lead a black voting rights march from Selma, Alabama, to the state capital in Montgomery. (Photo from William Lovelace/Express/Getty Images.)
Signed into law 60 years ago, the Civil Rights Act of 1964 outlawed discrimination in the U.S. based on “race, color, sex, religion, or national origin.”
Yet, as a historian who studies social movements and political change, I think the law’s most important lesson for today’s movements is not its content but rather how it was achieved.
A view common among scholars, activists and the general public holds that the Civil Rights Movement succeeded because violent attacks against peaceful Black protesters mobilized white public opinion in the movement’s favor.
One of the most famous incidents occurred in Birmingham, Alabama, in May 1963, when the city’s public safety commissioner, Eugene “Bull” Connor , turned fire hoses and dogs on Black demonstrators.
The conventional wisdom is that Connor’s actions outraged Northern whites, and in response, the Kennedy administration sent federal troops to Birmingham and a civil rights bill to Congress.
But this view misunderstands the source of the movement’s power.
Moreover, the Kennedy administration predicted that civil rights legislation would hurt the Democrats electorally . “The President never had any illusions about the political advantages of equal rights,” wrote Kennedy aide Arthur Schlesinger in his memoir “ A Thousand Days .” “But he saw no alternative” given the movement’s actions.
So what were those actions?
Black organizers aimed to inflict maximal disruption on the white power structure, particularly economic elites. As Martin Luther King Jr. later recounted , “The political power structure listens to the economic power structure.”
By disrupting white businesses, often in a highly organized way, Black activists won social change.
Rosa Parks sits in the front of a bus in Montgomery, Ala., in 1956 after the U.S. Supreme Court ruled segregation illegal on the city’s bus system. Behind Parks is Nicholas C. Chriss, a UPI reporter covering the event. (United Press photo.)
Black people made up about 75% of public transportation riders. Instead of using city buses, they walked, formed car pools and used Black-owned taxi services. The boycott ended on Dec. 20, 1956, when the U.S. Supreme Court ruled in Browder v. Gayle that segregation on buses was unconstitutional.
By 1960, civil rights organizers were widely embracing this “economic weapon to fight segregation,” reported the national magazine Business Week.
Three years later, Time magazine wrote that boycotts had proved “devastatingly effective” in pushing white business owners and government officials to desegregate.
“I’m still a segregationist,” he said in May 1963, but “I’m not a damn fool.”
During five weeks of boycotts, sit-ins and marches, Birmingham businesses had lost millions in sales .
Smyer and his fellow executives decided to cut their losses by integrating. They then dragged along the politicians, judges, school administrators and law enforcement officials.
That had been civil rights strategists’ plan from the start.
According to civil rights organizer Abraham Woods , they hoped that business owners hurt by the boycott in Birmingham would “ pressure the city ” to integrate.
Andrew Young, an adviser to King, later said that “Bull Connor made the impact greater, but the dynamics would have taken effect without Bull Connor and the dogs. … When the demonstrations were so massive and the economic withdrawal program was so tight, literally, the town was paralyzed.”
Changing the law after Birmingham
The Birmingham victory inspired other Black people to rise up. Kennedy’s Department of Justice reported another 2,062 Black protests in 40 states by the end of 1963.
U.S. President Lyndon B. Johnson shakes hands with Martin Luther King Jr. after signing the Civil Rights Act on July 2, 1964, at the White House. (AFP via Getty Images.)
It also led Kennedy – 28 months into his presidency – to propose a civil rights bill , in June 1963.
Even as he tried to dissuade Black leaders from marching on Washington, Kennedy admitted that the disruptive boycotts and protests “had made the executive branch act faster and were now forcing Congress to entertain legislation,” as Schlesinger reported in his book “A Thousand Days.”
Kennedy also feared the radicalization of Black consciousness after Birmingham. If the federal government didn’t deliver moderate reform, the “colored masses” might embrace “the mindless radicalism of the Negro militants,” as Schlesinger described the president’s logic.
Kennedy’s assassination in November 1963 meant the civil rights bill fell to his successor, Lyndon Johnson. After a heated battle in Congress, Johnson signed the bill into law on July 2, 1964.
By causing massive and sustained disruption to ruling-class interests, particularly businesses, Black organizers who were formally excluded from political power were able to force legal change.
The lesson is that major legislative reform requires mass disruption outside the electoral and legislative spheres. Without that disruption, it will be very difficult to win any law that negatively affects entrenched power-holders.
'the political power structure listens to the economic power structure' ... this quote by mlk Jr means spend your money where your views are supported and don't spend where you know your money is going to be used against the things in which you believe ... one person can make a difference because if each person actually follows through thus way, an eventual majority will be formed ...
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