The actor and director recently hired Nathan’s firm, The Agency Group, which specializes in communications, reputation management and personal publicity, the Hollywood Reporter confirmed Tuesday.
Reps for the “Jane the Virgin” alum did not immediately respond to Page Six’s request for comment.
The news comes amid online speculation about a rift between Baldoni and Lively following his absence from several cast press events and group photos.
Justin Baldoni, pictured above on set of “It Ends with Us,” has reportedly hired PR crisis veteran Melissa Nathan amid rumors of rift with co-star Blake Lively. AP Lively and Baldoni, pictured above on set, reportedly clashed during filming, with sources telling Page Six the actor made Lively feel “uncomfortable” at times. Christopher Peterson / SplashNews.com
Sources previously told Page Six that they didn’t exactly see eye to eye on set and the director made the “Gossip Girl” star feel “uncomfortable” during filming.
The two star in the film adaptation of Colleen Hoover’s 2016 novel, which tells the story of a toxic and abusive romance.
One industry source told us that Baldoni created an “extremely difficult” environment for the entire cast.
“It’s not just Blake,” an industry source said. “None of the cast enjoyed working with Justin. …They certainly didn’t talk to him at the premiere.”
“None of the cast enjoyed working with Justin. … They certainly didn’t talk to him at the premiere,” an industry source said of Baldoni. AP Sources told the Hollywood Reporter that the two disagreed at the post-production stage. Jose Perez / SplashNews.com
Sources told the Hollywood Reporter that Baldoni, 40, and Lively, 36, clashed during the post-production stage after the actress asked “Deadpool & Wolverine” editor Shane Reid to develop a cut of the film.
However, it’s unclear whether Reid’s cut was used in the final version, which was credited to editors Oona Flaherty and Robb Sullivan.
A studio insider also told Page Six Tuesday, “As a producer, Blake was given the opportunity to provide edits and feedback to the film. It’s completely normal for there to be multiple edits of a film.
“Sony went with the cut they deemed to be the best, and that was a cut that included Blake’s edits, and all parties were on board.”
It’s been reported that Baldoni is unlikely to return for a possible sequel despite his production company owning the rights to Hoover’s 2022 follow-up novel, “It Starts With Us.” AP Baldoni told “Entertainment Tonight” he thought Lively would be a better fit to direct the second film. Roger Wong/INSTARimages
It’s been reported that Baldoni will likely not return for a possible sequel despite his production company, Wayfarer Studios, owning the rights to Hoover’s 2022 follow-up novel, “It Starts With Us.”
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