Bethenny Frankel compared this $7 ‘illuminating’ blush to one twice the price: ‘Wow’

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This drugstore beauty buy has Bethenny Frankel tickled pink.

The podcast host and self-proclaimed “accidental beauty influencer” is known for putting budget-friendly products through their paces — and the highly pigmented E.l.f. Camo Liquid Blush ($7) passed with flying colors.

The star swatched the viral Rare Beauty Soft Pinch Liquid Blush ($23) on one cheek and E.l.f.’s more budget-friendly formula on the other in a TikTok in January, to test whether each beauty buy was “at the level.”

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The verdict? “This is nice like … wow,” Frankel raved of the “illuminating” E.l.f product. “Look at you guys; I’m picking up what you’re putting down.”

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While the star also raved over Rare Beauty’s blush — and paid “homage” to founder Selena Gomez — she showed her followers the comparison, wondering, “Do they look exactly the same?”

It’s not the first time Frankel’s given an E.l.f. find her stamp of approval, as she previously raved over the brand’s Hydrating Camo Concealer ($7).

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“Run, don’t walk… if you want glowy skin, this tip is for you,” she raved in another of her famous TikTok tests , saying discovering the product was “a very big development.”

She’s also swiped on a cat eye with the brand’s Intense Ink Eyeliner ($7) in a YouTube Shorts video, saying, “Want to make a serious line like that? That’s your move … Live for that.”

Want to just B budget-friendly in other areas of your beauty routine? For more of stars’ favorite beauty gems for less, don’t forget to check out our guide to the best drugstore finds under $25 .

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