Tom Hanks has had to warn fans about promotional videos generated with Artificial Intelligence (AI) that suggest he's endorsing specific health products not once, but twice in the past year.
The Big star and A Man Called Otto producer's second PSA about the unnerving situation came late on Thursday evening, just shy of 11 months since he had to issue a similar statement.
"EXTRA! EXTRA!! READ ALL ABOUT IT!!" he exclaimed in the caption alongside the Aug. 29 text post titled: "PUBLIC SERVICE ANNOUNCEMENT FROM TOM HANKS."
"There are multiple ads over the internet falsely using my name, likeness, and voice, promoting miracle cures and wonder drugs. These ads have been created without my consent, fraudulently, and through AI," the 68-year-old actor claimed.
"I have nothing to do with these posts or the products and treatments, or the spokespeople touting these cures," he emphasized.
Hanks added that while he does have type 2 diabetes , he doesn't back any of the brands that suggest he's endorsing these products and said he only works "with my board certified doctor regarding treatment."
"DO NOT BE FOOLED," the movie star wrote. "DO NOT BE SWINDLED."
"DO NOT LOSE YOUR HARD EARNED MONEY," he concluded before signing off.
As Parade previously reported, back in October 2023, the movie star was forced to discredit what appears to be a different advertisement pushing dental coverage using an AI version of the actor.
His first warning featured a still image from the promotional video in question along with text that read: "BEWARE!! There's a video out there promoting some dental plan with an AI version of me. I have nothing to do with it."
Hanks also spoke about his concerns over the unregulated use of AI while appearing on The Adam Buxton Podcast last year, during which he commented on the development of artificial intelligence (AI) and how it's being used in film to make celebrities look younger, noting it has the potential to create an entire performance from an actor after their death.
“I could be hit by a bus tomorrow and that’s it, but my performances can go on and on and on," he said. "And outside of the understanding that it’s been done by AI or deepfake, there’ll be nothing to tell you that it’s not me and me alone. And it’s going to have some degree of lifelike quality."
“Without a doubt, people will be able to tell [it's an AI performance] but the question is, will they care?”
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