Campbell Soup Makes Major Change After More Than 150 Years

Just in time for soup season, the 155-year-old Campbell Soup Company is making a major change.

While the brand will still be selling its classic cans of Chicken Noodle, Tomato, Cream of Mushroom and the rest, Campbell is dropping the "soup" part of its corporate name, according to CNN , switching instead to The Campbell's Company.

Similar to when Dunkin' Donuts became just plain Dunkin' , the rebranding is meant to reflect the company's expanding roster of products.

“This subtle yet important change retains the company’s iconic name recognition, reputation and equity built over 155 years while better reflecting the full breadth of the company’s portfolio,” Campbell CEO Mark Clouse said in a statement.

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Campbell owns a wide variety of snack brands, including Cape Cod, Pepperidge Farm, Goldfish, and Snyder’s of Hanover. Last month, Campbell announced its $2.7 billion acquisition of Sovos Brands, which makes Rao's pasta sauces (in addition to dry pastas, frozen pizzas and other food products). The move was met with skepticism, though Clouse tried to reassure Rao's fans.

“We’re not touching it! Anyone who thinks we’re going to touch the sauce, no,” the CEO told CNBC .

Soup lovers on social media were similarly unimpressed with the news of Campbell's name change.

"Another stupid decision by a marketing person that’s clueless," wrote one X user.

"This is a bad idea, just like with Land O’ Lakes, Cream of Wheat, Uncle Ben’s, and Aunt Jemima," complained another person .

It's not clear when the update will go into effect, as the new name still has to be approved by shareholders at the company’s annual meeting in November.

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