Betty Crocker's New Collab Has Fans Declaring They're Already 'On the Way' to Grab Them

Betty Crocker unveiled an exciting new collaboration on Friday, Sept. 20, that some fans are already rushing to snap up.

The announcement was made through a joint Instagram post with candle company Goose Creek. The post invited customers to “Imagine the warm and comforting aroma of your favorite Betty Crocker treats baking in the oven” before revealing that nine new products now seek to make that exact feeling a reality.

Goose Creek’s new Betty Crocker candle collection features three-wick candles available in nine scents inspired by Betty Crocker recipes. Each candle is named after the dessert that inspired it: Banana Nut Muffin, Caramel Apple Cookie, French Vanilla Cake, Gingerbread Cake, Peanut Butter Cookie, Pumpkin Spice Cookie, Sugar Cookie, Triple Chocolate Chunk Brownie and Wild Blueberry Muffin.

Fans on Instagram were overwhelmingly enthusiastic about the announcement, with many declaring they intended to purchase some of the candles right away.

Related: The New Pop-Tart Collab That Has Fans Saying ‘Give Me All of Them Right Now’

“Goose Creek I’m Otw, 🔥,” one fan wrote as another said they “NEED” the candles.

“Not a want but a need 😍,” another fan agreed.

“Someone tag a realtor these are PERF,” one Instagram user joked.

A few social media users noted that the new candle collection’s unveiling was perfectly timed as they started looking ahead to the winter holidays.

“Oh my! 😍 Just in time for the upcoming holidays!🎄💕,” one person wrote.

“Well now I know what I want from Christmas,” another person shared.

Though most fans reacted approvingly of the collaboration, there were some who were wary of the new scents.

“Wonder if it going smell differently from other existing candle brands? The scents seems too [sic] be generic,” one Instagram user wrote.

“If I smelt someone burning one of these in their house and there's no actual dessert, I would be a lil upset😭,” another person pointed out.

The candles are available now on Goose Creek's website. The listed price per candle ranges from $13.99 to $25.50.

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