We’ve all seen the memes —the second the weather dips below 70°F, we can’t help but put on our best fall fits. Just as undeniable as a cozy sweater on a cool fall evening, such is the same for fans of Halloween in a post September world. All it takes is for a few leaves to drop before retailers everywhere dive right into the Halloween lore, and we are here for every single spooky second of it.
As you dust off old decorations and start to plot ways to freak out the children of the neighborhood, there’s a chance you’ll find yourself at Target looking for some inspiration. The always-on-the-spot retail supercenter has already unleashed an array of must-have candy bowls and costumes ahead of the big day, and now you can complete your shopping with a handy reusable Lewis tote bag .
“What is Lewis? I’m out of the loop, help,” one commenter pleaded in response to Target Over Everything's recent tote discovery. “Just when I thought I didn’t need any more reusable bags,” another wrote in jest.
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For those who are also feeling out of the loop, Lewis is a Halloween decoration sold by Target, consisting of a Jack-o-Lantern dressed in a hooded outfit. The spooky decoration unexpectedly went viral on TikTok , thus inspiring dozens of memes and catapulting Lewis into online stardom. These adorably spooky Lewis totes are available for just $1 and come in all black with a picture of Lewis on one side and his signature catchphrase on the backside: “My Name is Lewis.”
As Lewis has grown in popularity, Target is certainly taking advantage of his reach and utilizing the friendly character as much as possible.
“I saw a Lewis women's T-shirt at my store too. They are really capitalizing on the Lewis popularity of last year,” one shopper reported.
To some, Lewis might just be another jack-o-lantern dreamed up for the holiday. But if you listen to Lewis, he’ll tell you that he’s not actually a jack-o-lantern, he’s Lewis. Fans of this legend have gone as far as to dream up backstories for Lewis, some even claiming him as an LGBTQ+ ally .
Whatever Lewis might represent for you, his lore only seems to be strengthening by the year. Here’s hoping he can successfully get his message out there, as I’m sure it must be difficult to be called a jack-o-lantern when your name is just Lewis.
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