Taylor Swift Fans React to ‘Wholesome’ Video of Makeup Creator Realizing Singer Is Wearing Her Brand

Taylor Swift arrived at the Kansas City Chiefs football game on Oct. 7 looking beautiful in a plaid outfit with black boots to support her beau Travis Kelce —but many fans couldn't keep their eyes off the glitter freckles adorning her face, which are made by the brand Fazit Beauty .

Well, brand co-owner Aliett Buttelman was shocked to discover that Swift wore her product to the game, sharing her emotional reaction to TikTok and charming Swifties.

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In a clip on her TikTok account captioned, "POV youre a small business female founder and @Taylor Swift is wearing your brand @Fazit glitter freckles," Aliett calls someone while crying and sitting on her couch.

Fans fell in love with the sweet moment, with one Swiftie sharing the clip on X and writing , "oh this is so wholesome 😭."

Others shared overwhelming support for Aliett and her brand in the comments on TikTok, with replies like, "I’m so happy for you!!!! I hope your business just skyrockets from here!!!! The swifties are activating. (I say this as one)🤪🤪🤪."

"The best compliment ever to be worn by the Queen herself!!! Congrats," said another, while a third quoted Swift's song "Bejeweled" as they wrote, "making the whole place shimmer!!!"

Someone else commented, "My only comment during the game was 'I want glitter freckles' I’m not even the biggest swiftie I just need themmmm ✨✨✨✨."

Aliett, who co-founded Fazit Beauty with Nina LaBruna , shared a bit more about her reaction in replies to fans, saying of Swift, "She made me cry," and explaining that she was "Taking it all in. How is this real."

Before her emotional reaction, Aliett also shared a live clip while watching the game when she first noticed Swift's unique makeup , asking fans to confirm if Swift was actually wearing her brand as she said, "Is this real?"

Fans continue to congratulate the business owner, and plenty of Swifties have already ordered their own glitter freckles to join in on the trend.

Next: Fans Are "Unwell" After Seeing Travis Kelce and Taylor Swift’s Sweet Post-Game PDA Moment