Get updates delivered to you daily. Free and customizable.
Paso Robles Press
Breadin’ Bros Dredge Mix
By Paso Robles Press,
2024-06-17
For Summer Dinners & Fried Pickles in the Backyard
When I was 14 years old, I was pining over the white cargo pants I’d seen in the latest Esprit ad campaign. I was not thinking of how to parlay my passions (which at the time included shoulder pads) into a business.
So, meeting Aiden Ponti, a local entrepreneur and high school freshman, I tried to imagine being 14 and having the curiosity, stamina, and wherewithal he’s maintained while launching Breadin’ Bros Dredge Mix. (Suffice it to say, I could not.) It’s a really good product, made of deceptively simple flavors. (If you aren’t sure what a dredge mix is, it’s helpful to know that dredging is a cooking technique used to coat wet or moist foods with a dry ingredient prior to cooking.) Aside from the fact that there’s no MSG and all natural ingredients, it’s versatile: you can use Aidan’s Breadin’ Bros Dredge Mix in everything from fried chicken to fried pickles or even gravy.
Aidan brought some by for us to consider, and I whipped up some chicken tenders. We all agreed they were fantastic — not too salty, just flavorful and delicious.
And let us tell you, Aidan has his ducks in a row: informative website, social media, product manufactured in a commercial kitchen, and a cheerful package that we love having on the shelf. Most of all, he has an infectious energy. When I asked him who he’d like to make a big ol’ platter of chicken for, he answered enthusiastically, “I would be curious to see what Gordon Ramsay thinks of my chicken.” Well, alright! And when I wondered if he had a mentor or role model, he shared that it was his grandma he looked up to. “She helped me out a lot getting Breadin’ Bros off the ground, so she definitely has a special place in my heart.” Impressive, and sweet.
As we celebrate 11 years at General Store Paso, we’re reminded that working with makers like Aidan has not only filled our shelves, but it’s introduced us to people we adore. Thanks to so many of you that have a special place in our heart. (Yes, even more special than 14-year-old-me’s love of perms and Depeche Mode.)
Happy summer, Neighbors!
The Team at General Store Paso Robles
PASO ROBLES PRESS MAGAZINE
Copies of Paso Robles Press Magazine are directly delivered to 23,000 readers in zip codes 93446, 93451, and 93465 and 2,000 dropped with support from advertisers and subscribers. Together, we are Making Communities Better Through Print.™
Get updates delivered to you daily. Free and customizable.
Welcome to NewsBreak, an open platform where diverse perspectives converge. Most of our content comes from established publications and journalists, as well as from our extensive network of tens of thousands of creators who contribute to our platform. We empower individuals to share insightful viewpoints through short posts and comments. It’s essential to note our commitment to transparency: our Terms of Use acknowledge that our services may not always be error-free, and our Community Standards emphasize our discretion in enforcing policies. We strive to foster a dynamic environment for free expression and robust discourse through safety guardrails of human and AI moderation. Join us in shaping the news narrative together.
Comments / 0