Celtics Jaylen Brown is launching his own sneakers performance brand. How to pre-order

Who wouldn't want to wear the brand of an NBA champion?

Bosto n Celt ics shooting guard and NBA Finals MVP Jaylen Brown has had quite the offseason. From allegedly getting snubbed from Team USA at the Olympics to losing his personal brand ring at the Celtics parade in Boston (and having it returned by two fans ), it's been quite the summer.

With the fall coming into season, the championship winner has big news for the world: Brown is launching his own performance brand and shoes.

Naming the brand "741," he announced the news of its launch via Instagram post and on the brand's website.

Jaylen Brown shoes

On the "741" website, you are greeted by a page with green text saying "The Future of Performance," as well as a start button.

Upon pressing the button, a video is played with Brown dribbling two basketballs at once and looking at the camera when the visual is suddenly cut off by two black and gold sneakers called "Rover - Black Moon," with an option for either men's size or youth's size.

The shoes are priced at $200 for a men's pair and $70 for a "Big Kids" pair, according to the website.

The product page describes each part of the shoe and what features each part has and the benefit it provides, like how its top cover is developed with "abrasion resistant yarns for high stretch and spring back."

You can pre-order a pair of Brown's performance brand shoes at this link here.

The website also said that the shipping will start in late November of this year.

Why is Jaylen Brown's brand called 741?

The number hold significance for the Celtics star.

"The name 741 holds deep personal significance, inspired by founder Jaylen Brown's connection to numbers and frequencies," the website About Us page reads. "In Numerology, the number 7 represents spiritual awakening, wisdom, and understanding, while 4 symbolizes hard work, stability, and practicality. The number 1 stands for new beginnings, creativity, and independence."

Rin Velasco is a trending reporter. She can be reached at rvelasco@gannett.com.

This article originally appeared on The Patriot Ledger: Celtics Jaylen Brown is launching his own sneakers performance brand. How to pre-order