ABC15 Arizona

Behind Phoenix Fire Department's new 'firefighter with a sign' safety campaign

By abc15.com staff,

2024-07-09

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The Phoenix Fire Department is hoping a new social media campaign will help keep residents and visitors safe around the Valley.

You may have already seen their online posts featuring a firefighter with a big handlebar mustache holding up a sign that offers a public safety reminder. They're simple photos, but the messages are hugely important.

ABC15 talked with the fire department about their new campaign and why they think it's a good way to reach more people in a way that sticks.

Learn more about the campaign in the video player above.

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Behind Phoenix Fire Department's new 'firefighter with a sign' safety campaign

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