Billie Eilish to open pop-up shop in downtown Manhattan

NEW YORK (PIX11) – Grammy Award-winning pop star Billie Eilish will host a pop-up shop in downtown Manhattan next week.

The “Hit Me Hard and Soft” merch pop-up is named after her latest album, which coincides with her three-day string of sold-out shows at Madison Square Garden.

The pop-up shop will be open from Oct. 16-20 at 105 Wooster St. in SoHo. It is expected to be open from noon to 7 p.m.

Eilish’s Instagram post about the store sparked a frenzy among fans, rapidly spreading the news on other social media platforms like Reddit .

Tickets for her concerts at MSG are sold out for Oct. 16, 17 and 18, according to the Ticketmaster website .

Matthew Euzarraga is a multimedia journalist from El Paso, Texas. He has covered local news and LGBTQIA topics in the New York City Metro area since 2021. He joined the PIX11 Digital team in 2023. You can see more of his work here .

For the latest news, weather, sports, and streaming video, head to PIX11.