Beauty Pie Just Relaunched Its TikTok-Famous Moisturizer with a New and Improved Formula (Psst: I'm Obsessed)

PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here .

Nothing grabs my attention like an affordable beauty product that's formulated with the same premium ingredients as pricier options on the market. So when I heard that Beauty Pie was launching a newly updated version of its Super Healthy Skin moisturizer ($33), a TikTok favorite , with a slew of extra skin-loving vitamins, I was immediately intrigued.

While the original formula featured a Swiss-engineered combination of ingredients to provide anti-aging benefits, this new formula has the added benefits of vitamin C for radiance, niacinamide B3 for skin barrier restoration and grape stem cells that provide antioxidants, per the brand. In fact, Beauty Pie claims that products with the same formula are going for up to $150 from other brands, so the fact that this version costs less than $35 is major.

Want to know which buzzy products are *really* worth buying? Sign up for our shopping newsletter to uncover our favorite finds.

Beauty Pie

I was given a sneak peek at the Super Healthy Skin 2.0 cream ahead of its recent launch, and I'm already hooked. The moisturizer has a medium weight to it that's ideal for layering over your go-to serums and under your SPF during the day, which is when I prefer to use it, while I swap to a thicker formula at night. (Note that I have year-round dry skin, so if your skin is more on the oily side, you might not want to use it with a ton of other products.) Since I've only used it for a couple of weeks so far, it's too soon to say if the Super Healthy Skin moisturizer has had any lasting effects on my own skin, but it does leave it feeling nourished—but not overly greasy—when I layer it on.

According to the brand, though, the potent, vitamin-packed formula can help reduce fine lines and wrinkles while improving skin elasticity with four weeks of consistent use, so I'm eager to continue using it in my usual skincare routine. And considering that you can get a 1.69-ounce jar of the stuff for less than the price of takeout, you might want to grab one to add to your own vanity, especially with the dry fall and winter air heading our way. Given how popular the OG moisturizer is, I have no doubt this new-and-improved version will be flying off the shelves.

I Tried Grace & Stella Energizing Eye Masks PureWow Readers Love & Here’s What I *Really* Think

Why You Should Trust Us

PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.