7 Halloween Trends You'll See Everywhere This Year, According to Pinterest

Get inspired by your favorite fictional or real-life character.

We already spoke with experts about the most popular Halloween costumes of the year, but what does the general population think? Pinterest user searches are ripe with up-and-coming Halloween trends that we can pin and copy just as the ideas start to go viral.

To help us filter through the data, Pinterest released a new Halloween Trends Report for 2024. The guide breaks down the most popular costumes, makeup looks, and decor to spookify everything from your office to your face.

Gothic Glam

Halloween can be pink, sparkly, and fairy-like, but let’s be real—it’s usually pretty dark. The more haunting and smoky you can do your Halloween makeup this year, the better. Get inspiration from anime or add some bloodstains to your Victorian-era glam to stay on-trend.

It Girl Costumes

Are you in need of a truly inspiring Halloween costume this year? Look no further than your follow list on Instagram. Some of the most iconic pop stars and influencers are taking over Pinterest searches with costumes that capture their look to a tee.

Beastly Beauty

This Halloween trend is very Beauty and the Beast inspired. So here's your chance to let your love of animals and art mingle. When putting together your "beastly beauty" Halloween look, remember the words: ethereal, vibrant, and playful.

Related: 14 Clever (Yet Super Simple) Halloween Hairstyles to Inspire Your Costume

Main Character Costumes

"It Girl" costumes were all about real-life vixens, but what about your favorite fictional characters? This year, Pinterest users are searching for nostalgic Game of Thrones (or House of Dragons ) looks and Elle Woods bunny costumes. One new (and surprising) addition to the list is a reality TV favorite: Love Island cast members.

Spooky Sports

Halloween takes place during football season (Dallas Cowboy cheerleader costumes are the most popular), but think beyond your typical sports gear. Motorsports popularity has surged on social media, and F1 driver costumes aren’t far behind. You could also stay on trend by dressing as your favorite Olympian.

Couple and Bestie Costumes

Going to Halloween as a pair with your best friend or spouse is a trend as old as time. Feed into some ‘90s nostalgia by dressing as the Spice Girls or Charlie’s Angels. Or stay more recent with Glinda and Elphaba costumes from Wicked .

Vintage Halloween Decor

Thrifting vintage decor has been a very popular hobby this year for millennials and Gen Z, and the hunt doesn’t stop with everyday decor. When shopping second-hand, look for charming, spooky pieces from the ‘70s through the ‘90s to give you a peek back at your favorite childhood Halloweens.

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