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  • Axios Richmond

    Richmonders "like to sleep in" for breakfast

    By Karri Peifer,

    22 days ago

    Richmonders are not morning people, at least not when it comes to dining out for breakfast.

    State of play: 55% of Richmond residents' breakfast transactions at full-service restaurants happen between 10am–11am, an hour later than the national average, according to a new report from Toast .


    • More than 450 independently owned Richmond restaurants use the digital point-of-sale system for restaurants, per the company's website .

    Zoom in: Residents in the majority of U.S. cities are dining between 9am–11am, with a heavier emphasis on that 9am–10am window, especially at full-service restaurants, Toast's data shows.

    • West Coasters are the earliest of early bird diners, starting at 5am. In San Francisco, nearly half of full-service restaurant diners have eaten and are done by 9am.
    • But not Richmonders, who "especially like to sleep in if they're going out to breakfast," the report notes.

    By the numbers: 23% of Richmonders breakfast at service restaurants between 9am–10am.

    • 14% between 8am–9am; 6% between 7am–8am; and just 2% from 6am–7am.

    Worth noting: Richmonders manage to dine a little earlier at quick-service restaurants, but barely.

    • At the drive-thru, 30% of local diners manage to make it between 9am and 10am, but the biggest chunk (31%) still doesn't make it before 10am.

    Fun fact: (And restaurants, take note) Saturday, not Sunday, is the busiest day of the week for breakfast dining. That's when 19% of all weekly breakfast dining happens at full-service restaurants, vs. 17% on Sundays. (Quick -service sees more, too).

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