Porsche Design Unveils Two Limited-Edition Chronographs to Celebrate 50 Years of the 911 Turbo

Porsche is going all out for the 911 Turbo’s 50th birthday.

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The German marque has unveiled an exclusive anniversary model of the legendary sports car and Porsche Design has dropped two limited-edition timepieces to mark the monumental, half-century milestone.

The first watch, the Chronograph 911 Turbo 50 Years, pays homage to the original Turbo that debuted at the Paris Motor Show in 1974 and the modern successor revealed on Friday. Taking design cues from the respective four-wheelers, the chronograph is equipped with a 42 mm titanium case that is at once sleek, lightweight, and robust. The black sunburst dial features accents in the car’s exclusive Turbonite hue, a “Turbo 50” motif at nine o’clock, and a seconds dial shaped like a turbocharger wheel.

The Turbo references don’t stop there, either. The winding rotor is based on the special edition’s wheel and adorned with the Porsche badge, while the strap is made of Porsche vehicle leather and finished with Turbonite yarn. Powered by the in-house Werk 01.200 caliber, the watch should be just as reliable as its wheeled counterpart, too.

Fittingly limited to 1,974 units, the Chronograph 911 Turbo 50 Years timepiece is available exclusively to the owners of the new anniversary car and priced at $12,533. The caseback will be engraved with your vehicle’s limited-edition number, naturally.

The second timepiece, the Chronograph 1—50 Years 911 Turbo Edition, again incorporates elements from the Turbo. Based on the entirely black chronograph that Professor Ferdinand Alexander Porsche created in 1972, the monochromatic design showcases a 41 mm titanium case with a black coating, a matte black dial, and two matching black straps. (You can opt for a leather strap or titanium bracelet.)

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The dial evokes the dashboard of Turbo, with three subdials and striking red and white accents. The “Flyback” inscription above six o’clock is in the font from the historic 911 dash, while the Porsche Design logo is from the 1970s. Flip it over, the open caseback is adorned with the limited-edition number, “Turbo” lettering, and the years “1974” and “2024.) Inside lies the in-house Werk 01.240 caliber, with a flyback function that combines starting, stopping, and zeroing in one operation.

The Chronograph 1—50 Years 911 Turbo Edition is limited to 500 pieces and costs $12,000. All examples of the two chronographs will be handcrafted in Porsche’s watch factory in Solothurn, Switzerland.

Porsche Design became a 100 percent subsidiary of Porsche in 2017, after which the German studio began creating more car-inspired timepieces and model-exclusive watches for rides such as the 911 GT3 and 911 Targa .

Just imagine what’s in store for the Turbo’s centenary.

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